Blog Posts

Category: Tips

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Define Your Target Audience to Make Marketing Work

Marketing to “everyone” isn’t working. Learn why defining your target audience leads to better content, more sales, and less frustration - without more effort.
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AI About Page Test: What Happened When I Tried It

Can AI write your About page? I tried it and learned what works, what doesn’t, and how to turn a robotic draft into something real. Here's what to expect.
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Content Marketing for Small Business: A Simple Intro

Wondering how to attract clients without feeling pushy? Learn how content marketing helps small businesses build trust, show expertise, and stay top of mind.
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Using AI to Write Blog Posts That Sound Like You (Not a Robot)

AI has changed the way I write, but not in the scary, ‘robots will replace us’ way. It’s more like having a writing buddy who brings the structure, so I can bring the soul. When used intentionally, AI doesn’t erase your voice - it sharpens it
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Professional Copywriting Benefits for Your Business

Ever wonder if hiring a copywriter is really worth it? Turns out, professional copy can be the difference between a website that converts and one that collects dust. In this post, we break down 7 key benefits of professional copywriting- from higher conversions to stronger brand voice - and why it’s more than just sounding polished.
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AI Content Planning for a Month in One Sitting

What if you could plan a month of content in one afternoon and actually take a vacation without your business missing a beat? With AI, it’s possible. In this behind-the-scenes post, I’m sharing how I use custom GPTs to create, batch, and schedule content that sounds just like me (yes, even the emails). You’ll meet my AI dream team and learn how to build a workflow that works while you rest.
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Business Operations

Allow Your Customers to Take the Wheel of Your Marketing

Your customers are constantly giving you feedback through their actions, whether it’s positive engagement or a lack thereof. If you can tap into this feedback, it can be an incredibly valuable asset for your business. In this blog post, we’ll explore how allowing customers to influence your marketing can help

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Business Operations

5 tips for a great About page

An About page is often overlooked by businesses, but it can be one of the most valuable assets on their website. Not only does it provide a trust factor for visitors, but it also increases the overall value of their brand if the page is optimised. Let’s get started! Remove

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Tips

Stuck for content ideas? Get unstuck!

Are you unsure what you should blog about? Do you feel like you’re posting the same blog posts over and over with nothing new to say? Feeling a stuck with a bit of writer’s block? We’ve all been there. Writing is hard when you know what to write about, but

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Business Operations

4 Tasks you can outsource to free up time

So many tasks, so little time. Your business has so many little demands of you and you only have so many hours in the day. You end up jumping from task to task and never getting it all completed, leaving you feeling so very overwhelmed. If this sounds like you,

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Business Operations

Create an FAQ Video easily

No matter what your line of business is there are always common questions that pop up constantly. An FAQ page is a great place to put these questions. Hopefully your site visitors will seek the answer and if they don’t you can direct them there. There is another way more

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Tips

Stop Chasing Design Trends

That flashy website you happened upon certainly looks fun and attractive, but is it really? It can be tempting to fall for the latest web design trends, but they aren’t always the best choice for your business. Web design is more than just looking pretty Sure, your website needs to

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Customer Experience

4 Features of a Great Opt In Form

Your email list is the best way to stay in front of your audience and increase your sales. Having an opt-in form on your website is the best way to get your audience onto your list. An opt-in form alone doesn’t mean your site visitors will just sign up. There

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SEO

A Simple Guide to Website Speed Tests

I’m sure you’ve heard that the speed of your website is one the most important things for search engine ranking. As I’ve said before, a slow loading website is just going to turn your site visitors away. A website speed test is can help you test your performance and even

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Tips

Who should control your domain name? You!

There are a lot of moving parts when it comes to a website. Much of it can be handed off to someone else to manage. But there’s one very important part that you should always take care of you own- your domain name. Your domain is how people find you

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