An About page is often overlooked by businesses, but it can be one of the most valuable assets on their website. Not only does it provide a trust factor for visitors, but it also increases the overall value of their brand if the page is optimised. Let’s get started!
Remove the “I” and “We”
Instead, focus on your customer’s needs and how your business can help them. Remember, the goal of your About page is to show your customers that you understand their needs and can provide the solutions they’re looking for.
Put the customer first
Your About page is a unique opportunity to put your customers first and showcase how you can provide solutions to their problems. So, be authentic, empathetic, and customer-centric on your About page to make a lasting impression on your audience.
Share the benefits
Use language that evokes emotion and paints a picture of the positive impact that your business can have on someone’s life. By sharing the benefits of your products or services, customers are more likely to see the value in what you offer and be motivated to make a purchase.
Don’t forget to be human
You don’t want to come across as robotic or impersonal. By doing so, you’re able to build a stronger connection with your customers and foster a sense of trust. So, don’t shy away from showing your human side.
Share the journey
Customers want to feel confident that the businesses they support will be around for the long haul. That’s why sharing your journey and future plans on your About page is so crucial. Use this space to show your customers that you’re committed to providing quality products and services for years to come. Explain how your plans will benefit your customers, and how you’re adapting to changing trends and technologies.
In summary, crafting an effective about page is no easy feat, but it’s certainly worth the effort. With a little bit of creativity and a lot of authenticity, you can create an about page that sets you apart from the competition and leaves a lasting impression.