We all do it. We talk ourselves up, build our confidence, set our fees to a rate we know we are worth, but when it comes down to giving a quote, we drop the price. Guilty! (One of my 2014 goals is to stop doing that!)
Did you know that low rates actually turn clients away? A smart client, the one you want to work with, knows that you get what you pay for. If your pricing is too low, they know the quality is not there.