Blog Posts

Category: Email Marketing

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Packing clothes into a suitcase for travel

Stop Losing Customers by Fixing Your Website Navigation Today

Is your website losing visitors before they even get started? Poor navigation could be the reason. Here’s how to fix it—and keep people exploring (and converting).
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Why Simple Logos Help Your Business Succeed

A clean, simple logo can do more than just look good—it can anchor your brand, build trust, and keep your business top of mind. Here’s why simpler really is better.
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Getting Started with Pay-Per-Click (PPC) Advertising for Small Business Owners

PPC advertising can get your business in front of the right people fast — and you only pay for real results. Here’s how small businesses can start using PPC today.
Businesswoman with SEO guide on laptop in office

The Future of SEO – What Small Businesses Need to Prepare For

SEO is evolving fast—and staying visible means staying ahead. In this post, we’ll explore how AI, voice search, and user experience are shaping the future of SEO, plus what small businesses can do now to keep up.
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From Invisible to Unmissable: Transform Your Google Business Profile in Just 30 Days

A stale Google Business Profile is costing you customers. Learn how to create a month of posts that boost visibility, engagement, and trust—all in just a few minutes a week.
Businesswoman presenting SEO guide for small businesses

Local SEO Costs – What You Need to Compete in Your Area

Want to show up in local searches and Google Maps? This post covers what sets local SEO apart, what it costs to get listed and found in your area, and whether it’s worth doing yourself or hiring help.
Woman multitasking on laptop and phone in home office.
Email Marketing

The Power of Short Emails: Respecting Inboxes and Delivering Value

We all know emails come in all shapes and sizes. There’s no single “right” length. But in today’s fast-paced world, short emails (under 300 words) offer a powerful way to connect with your audience and share valuable content. Why? Because attention spans are shorter than ever. With information just a

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Business Operations

Unlock Your Content Magic: 5 Hacks for Captivating and Converting Audiences

In today’s digital jungle, standing out online feels as easy as finding a unicorn. Businesses struggle to create content that resonates with their audience, leaving readers bored and uninspired. But fear not, content crusaders! With a few simple tweaks, you can transform your blog posts from snooze-fests to captivating masterpieces.

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Customers Experience

4 Features of a Great Opt In Form

Your email list is the best way to stay in front of your audience and increase your sales. Having an opt-in form on your website is the best way to get your audience onto your list. An opt-in form alone doesn’t mean your site visitors will just sign up. There

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Email Marketing

5 Tips for a Welcome Email

You’ve got an option form on your website, that’s a great first step. But what follows is even more important- the Welcome Email. Your Welcome Email should be sent to your subscriber right way. This will be set up in within your email list provider. At minimum you should send

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Graphic promoting adding domain email to Gmail.
Email Marketing

Add Your Domain Email to Gmail

For the most part, I love my Google Products. Gmail is one of my favorite email providers. Did you know you can use Gmail to handle your domain email? You can have it land right in your Gmail inbox and reply using your domain email as well. All of instanticity.com

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