I was playing around with a test website so I let AI write my About page while juggling laundry, lunch prep, and a late client website update. (Because of course I did.)
The results? Well, somewhere between “actually helpful” and “please never say that again.”
If youโve been staring at your own About page thinking, Is this boring? Too braggy? Do I even have one? Been there. Writing about yourself is weird. And if AI can help make it less weird? Worth a try, right?
Let me show you what happened when I put ChatGPT to work on mine.
Why I Tried AI in the First Place
Writing about yourself is hard, even if you’re a professional copywriter.
Iโve helped write dozens of About pages for clients. I know the structure. I know what works. But when it came to writing my own? My brain short-circuited.
I was short on time, second-guessing every word, and curious if ChatGPT could at least give me a decent draft. So I asked it:
“Write an About page for a female web designer who helps small business owners build strategic WordPress sites. Make it sound friendly, confident, and supportive.”
Spoiler: I got exactly what I asked for. But not what I needed.
The First Draft, Not Gonna Lie, It Was Rough
The Good
- It had structure: headline, intro, values, mission, CTA.
- It followed a logical flow I could work with.
- It saved me from starting with a blank page (which, to be honest, is half the battle).
The Not-So-Good
- It sounded like a robot trying to be my best friend.
- Phrases like “Iโm passionate about empowering entrepreneurs to reach their full potential” made me cringe.
- It didnโt sound like me. At all. It missed the quirks, the personality, the human-ness that makes connection possible.
Helpful? Yes. Publishable? Absolutely not.
Making It Sound Like Me (The Real Work)
This is where the magic actually happened.
I took the bones of what ChatGPT gave me and rewrote it in my voice. I swapped the robotic โpassion statementsโ for real-life stories, added a line about designing with a cat on my keyboard, and cut the filler fluff.
For example, instead of:
โI specialize in creating strategic solutions for your online presence.โ
I wrote:
โI help small business owners stop duct-taping their websites together and finally have a site theyโre proud to share.โ
Way more me. Way more useful.
Tip: If you use ChatGPT for copywriting, treat it like a rough draft – not a done deal. Think of it as a writing buddy, not your voice twin.
What I Learned From Letting AI Write My About Page
Hereโs the truth: AI is a helpful shortcut. But you still need the map.
You are the only one who knows your voice, your values, and your story.
Hereโs what I realized:
- AI content writing works best when you direct it.
- You canโt outsource personality.
- People connect with people, not with perfect grammar.
Should You Let AI Write Yours? My Honest Take
When It Helps:
- When you’re stuck on where to start
- When you need help with structure or flow
- When writing feels like pulling teeth and you just need a nudge
When It Doesnโt:
- When you expect it to magically sound like you (spoiler: it wonโt)
- When you hand it all the power without giving it direction
Tips to Try:
- Feed it a few paragraphs of your own writing
- Paste in past client emails or testimonials to teach it your tone
- Be specific: tell it what to include and what to leave out
ChatGPT for copywriting isnโt plug-and-play. But it can be part of the process.
The About Page Still Matters
If youโre tempted to skip your About page or settle for whatever your template came with, please donโt.
This is the page where trust begins. Itโs where someone says, โOh, she gets it.โ
If writing yours feels like pulling teeth, AI can help. But donโt skip the part where you show up.
You donโt have to be clever. You donโt have to be fancy. But your story? Itโs worth telling.
And you donโt have to do it alone.
Ready to Try It?
If youโre curious, open up ChatGPT and give it a shot. See what it says. Then make it yours.
And if you want some About page copy tips that actually sound human? Start here: About Page Tips
Need help shaping your About page into something personal and powerful? Letโs chat!
But, most of all, if you want to use AI to help you write, you definitely need a Brand Book!
Youโve got this.
