Getting visitors to your website is a great first step. But turning those visitors into paying customers? That’s where the real magic happens. And here’s the secret—it’s not magic at all. It’s clarity.
Every time a new visitor lands on your website, they’re essentially interviewing your business. They’re looking for key answers before they decide to stick around or, worse, leave and head straight to your competitor. If your website fails to provide clear answers to these five simple questions, you’re missing out on potential customers.
The good news? You don’t need a complicated strategy. You just need the right content in the right places. Let’s break it down.
The Five Questions Your Website Must Answer
- Who are you?
- What do you do?
- How can you help me?
- Can I trust you?
- How do I get in touch?
These questions may seem basic, but you’d be surprised how many websites leave visitors guessing. Let’s dive into why each one matters and how you can ensure your site answers them effectively.
Who Are You?
Visitors need to know who they’re dealing with. They want to connect with a real business, not just a faceless website.
Where to answer this question:
- Homepage: A brief, engaging introduction about your business.
- About Page: This is your chance to build a personal connection. Share your story, experience, and why you do what you do.
💡 Pro Tip: Add a friendly photo of yourself or your team to make your brand feel more personal. People trust people!
What Do You Do?
Visitors shouldn’t have to dig through pages of content to figure out what your business offers. Make it crystal clear!
Where to answer this question:
- Homepage: A concise tagline or statement that sums up your services.
- Product/Service Pages: Detailed explanations of what you offer and how it benefits customers.
💡 Pro Tip: Avoid jargon. Speak your customers’ language and make it obvious how your product or service fits into their lives.
How Can You Help Me?
This is the most important question your website needs to answer. Visitors aren’t just browsing—they’re looking for solutions.
Where to answer this question:
- Homepage: Highlight key benefits, not just features.
- Service/Product Pages: Explain how your offering solves their problem.
- FAQs Page: Address common concerns to reassure potential buyers.
💡 Pro Tip: Use customer testimonials or case studies here. Real-world success stories go a long way in building credibility.
Can I Trust You?
Trust is everything. If visitors don’t feel confident in your business, they won’t take the next step.
Where to answer this question:
- Testimonials Page: Showcase glowing reviews from happy clients.
- Case Studies: Provide real examples of how you’ve helped others.
- Security & Privacy Mentions: If applicable, include badges for secure payments, certifications, or memberships in reputable organizations.
💡 Pro Tip: Video testimonials are even more powerful than written ones—consider adding a few!
How Do I Get in Touch?
If a visitor wants to reach out, don’t make them work for it. Your contact details should be easy to find and use.
Where to answer this question:
- Contact Page: Include a contact form, phone number, email, and (if applicable) your physical address.
- Footer: Add a simple contact link that appears on every page.
- Live Chat (if possible): Instant communication can help convert hesitant visitors.
💡 Pro Tip: If you offer consultations, make scheduling easy with an online booking system.
Your website shouldn’t be a puzzle visitors have to solve. Make it simple, clear, and engaging. When people can quickly find the information they need, they’re far more likely to stick around—and more importantly, to do business with you.
Want to make sure your website is answering all the right questions? Let’s talk! I offer website audits to help you identify gaps and optimize your content for conversions. Reach out today, and let’s make your website work for you!
