Look: Does Your Website Feel Like You or a Template?

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Look asks one question: does your site actually feel like your business, or like a template with your logo pasted on top? Here’s what “feels like you” really means, and why the template trap catches more sites than you’d think.

Template or Custom Website: How to Decide

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There’s nothing wrong with a website template, and custom isn’t always necessary either. Here’s how to decide between a template, a custom website, or a middle path, based on your business stage, budget, and where you’re actually headed next.

Why It Took a Web Designer 18 Months to Refresh Her Own Brand

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I’ve designed websites for 20-plus years, so refreshing my own brand should’ve taken a weekend. It took 18 months. Turns out branding your own business is a whole different beast, because it asks you to see yourself clearly first. Here’s the honest story, and what it means for your site.

Mobile-Friendly Website Tips for Every Screen Size

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If your website makes people pinch, zoom, and curse quietly under their breathโ€ฆitโ€™s time for a change. Hereโ€™s why mobile-friendly design matters (for SEO and your sanity), how to tell if your site needs help, and easy ways to fix it.

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