The Blog
Website + Content
Tips
Want your site to do more than just sit there looking nice? You’re in the right place. This blog is packed with straightforward tips for websites, content, and showing up online in a way that actually works for your business.

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Offer asks whether what you sell is clear the second someone lands on your page, not buried under a clever headline or three scrolls of stock photography. Here's what "buried" actually looks like, why vague copy feels safer but converts worse, and a 5-second test you can run on your own site today.
Your website base includes hosting, ownership, security, and speed, the part of your website nobody compliments and everybody depends on. Here's what I check before anything else on a site gets touched, and why a gorgeous homepage on a shaky foundation is still a bad site.
Pretty doesn't guarantee clients. Meet BLOOM, the 5-part website strategy framework behind every site I build. See how it checks out.
There's nothing wrong with a website template, and custom isn't always necessary either. Here's how to decide between a template, a custom website, or a middle path, based on your business stage, budget, and where you're actually headed next.
You know the feeling: someone asks for your website, and instead of sending the link, you say 'I'll DM it to you' and then don't. Here are five signs your website has outgrown your business, and what's actually worth fixing before you spend a dollar on a redesign.
When's the last time you looked at your own website like a stranger would? Most sites aren't losing clients because of bad design. It's usually one of these six fixable things. Here's what to check first.
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