Blog Posts

Category: Portfolio

Woman in white dress using laptop on wooden floor

How a Rebrand Can Simplify Your Marketing (and Save Time)

Rebranding isn’t just about getting a new logo. It’s about building a brand that’s clear, cohesive, and actually makes your marketing easier. Because when your brand is aligned? Content flows faster, visuals stay consistent, and showing up feels less like a chore.

Brand Before Web Design: Start With Strategy First

Starting a website without a brand is like decorating a house without a blueprint. Learn why branding first makes web design easier, faster, and way more effective.
Two people holding lemonade and iced tea drinks.

Define Your Target Audience to Make Marketing Work

Marketing to “everyone” isn’t working. Learn why defining your target audience leads to better content, more sales, and less frustration - without more effort.
Woman podcasting with laptop and microphone setup.

AI About Page Test: What Happened When I Tried It

Can AI write your About page? I tried it and learned what works, what doesn’t, and how to turn a robotic draft into something real. Here's what to expect.
Woman sitting on couch using laptop

Content Marketing for Small Business: A Simple Intro

Wondering how to attract clients without feeling pushy? Learn how content marketing helps small businesses build trust, show expertise, and stay top of mind.
Woman typing on laptop at home

Using AI to Write Blog Posts That Sound Like You (Not a Robot)

AI has changed the way I write, but not in the scary, ‘robots will replace us’ way. It’s more like having a writing buddy who brings the structure, so I can bring the soul. When used intentionally, AI doesn’t erase your voice - it sharpens it
Responsive website on various devices, featuring a smiling woman.
Portfolio

TCLE.org Nonprofit Website Redesign

A Modern Upgrade for a Growing Organization The Challenge: Scaling Communication & Content Management TCLE had a solid foundation. Their original website, designed by Instanticity back in 2016, supported them well through the years. But as the organization expanded, their digital needs changed. They needed a site that could better

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FixItNowYYC website on multiple devices
Portfolio

FixItNowYYC | Renovation Contractor Website Redesign

Alexey came to me with a solid business and a website that just wasn’t keeping up. His old site didn’t reflect the level of skill, professionalism, or variety of services he offered. He needed something more modern, easier to navigate, and better organized for the clients he works with daily.

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Website on various devices promoting leadership potential.
Portfolio

AuthenticLeader.ca

Jennifer Jensen | Leadership Website + Book Launch When Jennifer approached me, she was preparing for the launch of her first book, Position Yourself As An Expert/Influencer, and needed a website that could carry both her message and momentum forward. She didn’t just need a site that looked good—she needed

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Greenhouse photo location Lemon House Acres website.
Portfolio

LemonAndLaceLofts.com | Photography Studio Rental Website

Two Studio Spaces & One Inviting Rental Experience Showcasing Two Beautifully Styled Photo Studios Katie’s Lemon and Lace Lofts website spotlights two beautifully styled, rentable studios ideal for photography professionals. With a clean, boho-lifestyle aesthetic, the site clearly presents both Lemon House Studio and Loft Space, making it easy for

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Tattooed woman on Svetlana Yanova's photography website displays.
Portfolio

SvetlanaYanova.com | Portrait Photographer Website Design

A Polished, Personable Site for a Passionate Photographer A Professional, Personable Photography Website in Calgary Calgary-based, award-winning photographer Svetlana Yanova needed a website that felt as professional as it did personable. The design uses a calming blue palette and generous white space to let her stunning portrait photography take center

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Trek Nutrition website displayed on various devices.
Portfolio

TrekNutrition.com | Wellness Brand Website Design

Building a Smart Start for a Growing Wellness Brand A Flexible Website for a Growing Wellness Brand When Maria reached out, she had a clear vision for her health coaching business—but also knew she didn’t need everything all at once. The priority was simple: explain her coaching services clearly, give

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SISU Strength Academy founders Jeff and Brandyn on website.
Portfolio

SISUStrengthAcademy.com

SISU Strength Academy is a new gym now open in Waukee, Iowa. I had the pleasure of setting up their website and getting them started on their new adventure. My theme of choice lately is StudioPress’s Genesis and this site was no exception. The freedom to customize and bend Genesis

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Boudoir and lifestyle photography services by Kaui Shots
Portfolio

VUE Photography

Take a look at this site, can you believe it was built on Wordpress?! I’ve been working a lot lately with photographers and many of them are turning to Prophoto themes. I love Prophoto and here’s another example why. Theresa wanted a flash type site, but she wanted to be

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Joe's Pools website homepage with contact information.
Portfolio

Buy Joe’s Pools

Shannon was a previous client of mine, so when her husband needed a website for his pool business, she knew exactly where to turn! He already had business cards in use, so I took that and created a site to match. The site was done in WordPress to allow Shannon

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