Blog Posts

Category: Copywriting

Woman in white dress using laptop on wooden floor

How a Rebrand Can Simplify Your Marketing (and Save Time)

Rebranding isn’t just about getting a new logo. It’s about building a brand that’s clear, cohesive, and actually makes your marketing easier. Because when your brand is aligned? Content flows faster, visuals stay consistent, and showing up feels less like a chore.

Brand Before Web Design: Start With Strategy First

Starting a website without a brand is like decorating a house without a blueprint. Learn why branding first makes web design easier, faster, and way more effective.
Two people holding lemonade and iced tea drinks.

Define Your Target Audience to Make Marketing Work

Marketing to “everyone” isn’t working. Learn why defining your target audience leads to better content, more sales, and less frustration - without more effort.
Woman podcasting with laptop and microphone setup.

AI About Page Test: What Happened When I Tried It

Can AI write your About page? I tried it and learned what works, what doesn’t, and how to turn a robotic draft into something real. Here's what to expect.
Woman sitting on couch using laptop

Content Marketing for Small Business: A Simple Intro

Wondering how to attract clients without feeling pushy? Learn how content marketing helps small businesses build trust, show expertise, and stay top of mind.
Woman typing on laptop at home

Using AI to Write Blog Posts That Sound Like You (Not a Robot)

AI has changed the way I write, but not in the scary, ‘robots will replace us’ way. It’s more like having a writing buddy who brings the structure, so I can bring the soul. When used intentionally, AI doesn’t erase your voice - it sharpens it
Woman working at computer in home office
Copywriting

Professional Copywriting Benefits for Your Business

Ever wonder if hiring a copywriter is really worth it? Turns out, professional copy can be the difference between a website that converts and one that collects dust. In this post, we break down 7 key benefits of professional copywriting- from higher conversions to stronger brand voice – and why

Read More »
Focused woman working on laptop in modern office
Copywriting

5 Simple Questions Your Website Should Answer for Your Visitors

Your website is more than a digital storefront—it’s the first impression your business makes. Visitors come searching for answers, and if your site isn’t clear, they’ll move on. This post breaks down the five essential questions every website must answer to turn casual visitors into loyal customers. Let’s ensure your

Read More »
Professional woman working at desk with smartphone and notepad
Business Operations

Blogging Isn’t Dead—It’s Stronger Than Ever

In a world where quality content reigns supreme, your blog remains the key to engaging with your audience, building visibility, and earning trust. Discover why a business blog is not just an addition, but an essential part of your strategy, from boosting brand awareness to enhancing SEO and providing real

Read More »
Woman reading book on cozy sofa with bare feet up
Content Creation

How to Use Episodic Stories to Connect With Your Customers

Episodic storytelling engages customers by breaking your brand’s narrative into captivating installments, much like a TV series. This approach increases engagement, strengthens brand relationships, and fosters customer loyalty by creating an ongoing, immersive experience.

Read More »
Person holding phone with coffee and books nearby.
Copywriting

How to Turn Your Marketing Content into Quotes

Discover the hidden power of quotable content in your marketing strategy. Learn how to transform your existing materials into memorable quotes that boost brand visibility and resonate with your audience. Uncover the secrets to crafting concise, impactful statements that will stick in your clients’ minds long after they’ve engaged with

Read More »
Person using laptop, thinking, surrounded by emails.
Copywriting

Powerful Paragraphs: The Key to a Captivating Introduction

Just like a book that fails to capture your interest from the first page, your website content needs a compelling introduction to keep visitors engaged. If your opening paragraph doesn’t spark curiosity and provide clarity, visitors might quickly leave to find information elsewhere.

Read More »

Did you enjoy the read?

Get on the email list so you don’t miss the next one!

Review Your Cart
0
Add Coupon Code
Subtotal