Blog Posts

Category: Business Operations

Woman in white dress using laptop on wooden floor
Businesswoman presenting SEO guide for 2025

Budget SEO – How to Get the Most Value for Your Money

Think SEO is out of your budget? Think again. This post breaks down simple, cost-effective strategies to boost your visibility without overspending—plus when it’s worth calling in expert help.
Coffee cup and colorful bouquet on city chair

How to Ask Customers for Reviews Without Being Pushy

Asking for reviews doesn’t have to be awkward. This guide walks you through simple ways to ask for feedback—without making your customers feel pressured.
Businesswoman presenting SEO guide 2025

The SEO Strategy That Gets the Best Results for Small Businesses

A great SEO strategy doesn’t have to be complicated—it just has to be consistent. In this post, we’ll walk through the core elements of small business SEO, how to balance on-page, off-page, and technical efforts, and the most common mistakes to avoid.
Elegant desk with computer, roses, and stylish lamp

Why SEO Matters for Small Business Bloggers (Even If You Hate Tech)

Blogging but not seeing results? SEO helps your content get found by the right people — even if you’re not tech-savvy. Here’s how to make it simple.
Woman presenting SEO guide for small business 2025

DIY SEO vs. Hiring an Expert: Which Path Should You Take?

Not sure whether to tackle SEO yourself or call in a pro? This post breaks down what you can realistically do on your own, when it makes sense to outsource, and how the costs and time commitments compare—so you can choose the path that fits your business best.
Woman working on laptop in bright home office

5 Common Blog SEO Mistakes (And How to Fix Them)

Struggling to get traffic to your blog posts? In this post, I’m sharing 5 common blog SEO mistakes (and simple fixes) so you can start showing up, getting clicks, and growing your audience.
Feet beside 'Passion Led Us Here' pavement inscription.
Business Operations

The 4 key elements of brand equity

What is brand equity and why should you care? Brand equity is the value and power your customers place upon your company. Think of it brand name versus generic. Customers lean toward brand name simply due to brand equity. So, what should you take into consideration when thinking about your

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Business professionals exchanging documents during meeting.
Business Operations

4 Tasks you can outsource to free up time

So many tasks, so little time. Your business has so many little demands of you and you only have so many hours in the day. You end up jumping from task to task and never getting it all completed, leaving you feeling so very overwhelmed. If this sounds like you,

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Woman working on computer while recording a video blog.
Business Operations

Create an FAQ Video easily

No matter what your line of business is there are always common questions that pop up constantly. An FAQ page is a great place to put these questions. Hopefully your site visitors will seek the answer and if they don’t you can direct them there. There is another way more

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Various overlapping online marketing pop-up ads.
Business Operations

Make Pop-Ups Work

Pop-ups are an effective tool for you business. They help turn site visitors into return visitors. But, if a little care isn’t taken you could be scaring away your site visitors. So, how can you use pop-ups effectively to your advantage? The Bad First let’s tackle the negatives. A badly

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Keyboard with prominent blue 'Update' key.
Business Operations

The Secret Answer to a Successful Website is a Care Plan

Website Maintenance is Crucial to a Profitable Website Similar to software or your computer, your website requires maintenance to continue functioning. You maintain your car and your home, your website is no different. A Care Plan is the answer to maintaining your website. A website is never truly finished. If

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WordPress blog interface for creating a new post.
Business Operations

The importance of WordPress Updates

I can not stress enough how important it is to keep your website updated. That means updating WordPress, plugins that you use and any themes installed, active and inactive, on your website on a consistent basis. I know wordpress updates can be annoying and they seem never-ending, but they fix

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Guidebook on decluttering business effectively in steps
Business Operations

Declutter Your Business in 5 Easy Steps

The lazy days of summer are here, the kids are out of school, you’ve lost your desire (or time) to be productive. I get it. You’ve got things you wanted to do, but didn’t finish before the kids interrupted you and they’re just sitting there staring at you and haunting

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Woman typing on laptop, "Rock Your About Page" text.
Business Operations

Rock Your About Page

It’s hard. Very hard. I’ve asked you to write an About page and you have no idea where to begin. Take a deep breath and let’s get this done. Follow these tips and get an About page draft written. You can always go back and tweak it to your liking.

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Hootsuite logo with owl graphic
Business Operations

Hootsuite Rocks at Managing Social Networks!

I manage a few Twitter accounts and it gets annoying trying to remember the various usernames/passwords. Not to mention the time it takes to log in to each account individually. Enter Hootsuite. Hootsuite allows you to manage your social networks with one simple log in. Not only that, you can

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