What is brand equity and why should you care? Brand equity is the value and power your customers place upon your company. Think of it brand name versus generic. Customers lean toward brand name simply due to brand equity. So, what should you take into consideration when thinking about your
So many tasks, so little time. Your business has so many little demands of you and you only have so many hours in the day. You end up jumping from task to task and never getting it all completed, leaving you feeling so very overwhelmed. If this sounds like you,
No matter what your line of business is there are always common questions that pop up constantly. An FAQ page is a great place to put these questions. Hopefully your site visitors will seek the answer and if they don’t you can direct them there. There is another way more
Pop-ups are an effective tool for you business. They help turn site visitors into return visitors. But, if a little care isn’t taken you could be scaring away your site visitors. So, how can you use pop-ups effectively to your advantage? The Bad First let’s tackle the negatives. A badly
Website Maintenance is Crucial to a Profitable Website Similar to software or your computer, your website requires maintenance to continue functioning. You maintain your car and your home, your website is no different. A Care Plan is the answer to maintaining your website. A website is never truly finished. If
I can not stress enough how important it is to keep your website updated. That means updating WordPress, plugins that you use and any themes installed, active and inactive, on your website on a consistent basis. I know wordpress updates can be annoying and they seem never-ending, but they fix
The lazy days of summer are here, the kids are out of school, you’ve lost your desire (or time) to be productive. I get it. You’ve got things you wanted to do, but didn’t finish before the kids interrupted you and they’re just sitting there staring at you and haunting
It’s hard. Very hard. I’ve asked you to write an About page and you have no idea where to begin. Take a deep breath and let’s get this done. Follow these tips and get an About page draft written. You can always go back and tweak it to your liking.
I manage a few Twitter accounts and it gets annoying trying to remember the various usernames/passwords. Not to mention the time it takes to log in to each account individually. Enter Hootsuite. Hootsuite allows you to manage your social networks with one simple log in. Not only that, you can
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