Blog Posts

Category: Business Operations

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Businesswoman presenting SEO guide for small businesses

Local SEO Costs – What You Need to Compete in Your Area

Want to show up in local searches and Google Maps? This post covers what sets local SEO apart, what it costs to get listed and found in your area, and whether it’s worth doing yourself or hiring help.
Woman drinking coffee and petting dog at laptop

Why Visitors Might Be Leaving Your Website (And How to Turn It Around)

If your website looks great but visitors are still leaving, you’re not alone. Here are seven real reasons people abandon websites—and how to fix each one to keep them engaged.
Businesswoman in office with SEO guide presentation

How Long Does SEO Take? A Realistic Timeline for Small Businesses

SEO isn’t instant—but it’s worth the wait. This post breaks down what to expect in the first 3, 6, and 12 months, the factors that influence your results, and how to track progress over time.
Snail crawling near person's shoes on a path

5 Common Mistakes That Kill Your Website’s Speed

A slow website is one of the fastest ways to lose visitors. Here are five common mistakes that might be killing your speed—and what you can do about them.
Businesswoman presenting SEO guide 2025, office setting

SEO Scams and Red Flags: How to Avoid Wasting Your Money

Not all SEO help is good help. In this post, we’re calling out the most common SEO scams, shady guarantees, and red flags—so you can protect your business (and your budget) from bad investments.
Woman working on laptop near window with natural light

How to Create Email Newsletters from Your Existing Blog Posts

Don’t let your best blog content sit in the archives. Learn how to repurpose it into email newsletters that keep your audience engaged and your content working harder for your business.
Feet beside 'Passion Led Us Here' pavement inscription.
Business Operations

The 4 key elements of brand equity

What is brand equity and why should you care? Brand equity is the value and power your customers place upon your company. Think of it brand name versus generic. Customers lean toward brand name simply due to brand equity. So, what should you take into consideration when thinking about your

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Business professionals exchanging documents during meeting.
Business Operations

4 Tasks you can outsource to free up time

So many tasks, so little time. Your business has so many little demands of you and you only have so many hours in the day. You end up jumping from task to task and never getting it all completed, leaving you feeling so very overwhelmed. If this sounds like you,

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Woman working on computer while recording a video blog.
Business Operations

Create an FAQ Video easily

No matter what your line of business is there are always common questions that pop up constantly. An FAQ page is a great place to put these questions. Hopefully your site visitors will seek the answer and if they don’t you can direct them there. There is another way more

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Various overlapping online marketing pop-up ads.
Business Operations

Make Pop-Ups Work

Pop-ups are an effective tool for you business. They help turn site visitors into return visitors. But, if a little care isn’t taken you could be scaring away your site visitors. So, how can you use pop-ups effectively to your advantage? The Bad First let’s tackle the negatives. A badly

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Keyboard with prominent blue 'Update' key.
Business Operations

The Secret Answer to a Successful Website is a Care Plan

Website Maintenance is Crucial to a Profitable Website Similar to software or your computer, your website requires maintenance to continue functioning. You maintain your car and your home, your website is no different. A Care Plan is the answer to maintaining your website. A website is never truly finished. If

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WordPress blog interface for creating a new post.
Business Operations

The importance of WordPress Updates

I can not stress enough how important it is to keep your website updated. That means updating WordPress, plugins that you use and any themes installed, active and inactive, on your website on a consistent basis. I know wordpress updates can be annoying and they seem never-ending, but they fix

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Guidebook on decluttering business effectively in steps
Business Operations

Declutter Your Business in 5 Easy Steps

The lazy days of summer are here, the kids are out of school, you’ve lost your desire (or time) to be productive. I get it. You’ve got things you wanted to do, but didn’t finish before the kids interrupted you and they’re just sitting there staring at you and haunting

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Woman typing on laptop, "Rock Your About Page" text.
Business Operations

Rock Your About Page

It’s hard. Very hard. I’ve asked you to write an About page and you have no idea where to begin. Take a deep breath and let’s get this done. Follow these tips and get an About page draft written. You can always go back and tweak it to your liking.

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Hootsuite logo with owl graphic
Business Operations

Hootsuite Rocks at Managing Social Networks!

I manage a few Twitter accounts and it gets annoying trying to remember the various usernames/passwords. Not to mention the time it takes to log in to each account individually. Enter Hootsuite. Hootsuite allows you to manage your social networks with one simple log in. Not only that, you can

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