Looking at your website stats shouldn’t feel like deciphering a secret code. You’ve poured energy into a blog post or carefully written your services page… and now you’re wondering: is it doing anything?
When you’re balancing client work, toddler chaos, and a mile-long to-do list, digging into data can feel like one more thing you don’t have time or brain space for.
Here’s the thing: you don’t need to be a data expert. You just need a clear way to tell if your website content is working so you can stop second-guessing and start feeling confident.
Your website should be your most reliable team member, not a source of stress.
The Content Confidence Problem
You hit publish. And then… silence. You’re not sure if anyone is reading, or if you’re just putting words into the void during your only quiet hour of the day.
The real problem? Not knowing what’s working leads to second-guessing everything from your message and offers to your skills.
Let’s fix that.
What “Working Content” Actually Means
You don’t need viral. You need results.
Here’s what that looks like:
- Attention – People are finding your content.
- Engagement – They’re staying long enough to actually read it.
- Conversion – They’re joining your list, booking a call, or taking action.
Want more ways to make that happen? Read more about Content Creation.
Use These 5 Simple Metrics to Tell If Your Content Is Working
Forget complicated dashboards. These five performance metrics will give you the clarity you need.
1. Total Visitors
Are people actually showing up? This is your visibility check. If it’s low, the issue is likely discoverability, not your content.
2. Bounce Rate
How many people leave after one page? High bounce rate might mean the content didn’t match what they expected or it wasn’t easy to read or navigate.
3. Average Session Duration
Are they sticking around? Aim for 1–2 minutes. Less than that? Improve formatting, intros, or internal links.
4. Traffic Sources
Where are your people coming from – Google, Instagram, email? This tells you where your effort is actually working.
5. Top Performing Pages
These are your content MVPs. Add CTAs, link to services, or create follow-up posts based on what’s already working.
Red Flags vs. Healthy Signals
- Red Flag: Traffic but no conversions → wrong people or unclear offer.
- Red Flag: High bounce rate → headline mismatch or poor layout.
- Healthy Signal: Steady growth, good engagement, and conversions → keep going!
One example from my own content: I had a blog post getting great traffic but no action. Turns out the headline was promising something I wasn’t delivering. I changed the title and saw a 40% increase in signups.
Data is just a conversation with your audience.
The Monthly Content Confidence Ritual
A once-a-month, 15-minute check-in is all you need:
- Review top pages
- Check traffic sources
- Fix one red flag
- Celebrate one small win
No overthinking. Just a quick easy fix.
Your Website Wants to Help You (Let It)
Tracking the five key metrics is a powerful way to know what’s working, but sometimes, you also need a simple visual check-in to make sure your website feels as strong as it performs.
That’s where my Quick Website Audit Checklist comes in.
It’s a 30-minute tune-up that helps you spot gaps in clarity, conversion, and functionality (things like confusing headlines, missing CTAs, or slow mobile speed) that might be quietly undercutting your analytics without you realizing it.
✨ It pairs perfectly with the data. Use your numbers to guide what’s underperforming, then run the checklist to see why.
You’ll walk away with quick wins and real next steps, no full redesign needed.
👉 Grab the free checklist here and give your top pages the support they deserve.
