Blog Posts

Day: May 27, 2025

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Two people holding lemonade and iced tea drinks.

Define Your Target Audience to Make Marketing Work

Marketing to “everyone” isn’t working. Learn why defining your target audience leads to better content, more sales, and less frustration - without more effort.
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AI About Page Test: What Happened When I Tried It

Can AI write your About page? I tried it and learned what works, what doesn’t, and how to turn a robotic draft into something real. Here's what to expect.
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Content Marketing for Small Business: A Simple Intro

Wondering how to attract clients without feeling pushy? Learn how content marketing helps small businesses build trust, show expertise, and stay top of mind.
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Using AI to Write Blog Posts That Sound Like You (Not a Robot)

AI has changed the way I write, but not in the scary, ‘robots will replace us’ way. It’s more like having a writing buddy who brings the structure, so I can bring the soul. When used intentionally, AI doesn’t erase your voice - it sharpens it
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Professional Copywriting Benefits for Your Business

Ever wonder if hiring a copywriter is really worth it? Turns out, professional copy can be the difference between a website that converts and one that collects dust. In this post, we break down 7 key benefits of professional copywriting- from higher conversions to stronger brand voice - and why it’s more than just sounding polished.
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AI Content Planning for a Month in One Sitting

What if you could plan a month of content in one afternoon and actually take a vacation without your business missing a beat? With AI, it’s possible. In this behind-the-scenes post, I’m sharing how I use custom GPTs to create, batch, and schedule content that sounds just like me (yes, even the emails). You’ll meet my AI dream team and learn how to build a workflow that works while you rest.

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