Thinking about a website redesign? First, deep breath. This can be exciting, frustrating, and maybe even a little scary all at once. Whether you’re hiring a designer or handling it yourself, solid prep work makes all the difference.
Let’s make sure you head into your redesign with clarity (and confidence).
Why Website Redesigns Feel Overwhelming
Too many decisions, too little time
Between picking colors, choosing a platform, and wondering if your About page still makes sense – yeah, it’s a lot. Add in a busy schedule, client work, and home life? It’s no wonder redesigns get pushed down the list.
What if it doesn’t turn out how I want?
This is a big one. You’ve seen horror stories- websites that cost a fortune and still don’t feel “right.” That fear of wasting time and money is real. But prepping ahead makes this risk smaller (promise).
Website Redesign Prep Before You Hire a Designer (or DIY) ✅
Define your website’s real purpose
Why do you even want a new site? What do you want it to do?
Some examples:
- Book more calls
- Sell products
- Build your email list
- Educate or inform
If your site’s main job isn’t clear, neither will your strategy, or your results.
Know your non-negotiables and wishlist
Your non-negotiables are the things your site must have to function well. Think: a contact form, mobile-friendliness, clear navigation.
Your wishlist? That’s the fun stuff like animations, a quiz, or that dreamy full-screen header. Knowing the difference helps you stay focused when timelines or budgets get tight.
Collect inspiration, but keep it focused
Screenshots and Pinterest boards are great, just don’t fall down the rabbit hole. Pick 3–5 sites you like and note why they appeal to you:
- The layout?
- The colors?
- How it makes you feel?
This gives your designer a clear starting point or keeps your own DIY direction grounded.
Content First, Always
What’s staying, what’s going, what’s missing?
Before you touch your layout, do a quick content audit:
- What pages do you currently have?
- Which ones still make sense?
- What needs updating?
- What’s missing (like a FAQ, new service, or lead magnet)?
Redesigns are the perfect time to tidy things up.
Write (or rewrite) with your audience in mind
This isn’t just about sounding pretty. Your content should answer your dream client’s questions, guide them toward the right service, and make them feel something.
And yep, it’s okay if writing your own copy feels hard. It is. That’s why it’s part of the plan, not something you try to bolt on later.
And don’t overlook allowing ChatGPT to help you with your writing. Just make sure you have a Brand Guide first so the output sounds like you.
Plan for Function, Not Just Looks
Mobile, speed, accessibility, and more
A beautiful website that takes 10 seconds to load? Not helpful. A stunning layout that’s impossible to navigate on a phone? Also not helpful.
Function comes first. Make sure your redesign includes:
- Fast load times
- Mobile responsiveness
- Accessible text and contrast
- Easy-to-use navigation
Must-have integrations and tools
What systems do you already use, or want to use? Think email marketing, booking software, payment processors.
Make a list so nothing gets left behind. A redesign is a good time to streamline or upgrade, but don’t reinvent the wheel unless it makes sense.
How to Keep Website Redesign Prep Simple
Make a timeline you can actually stick to
This is not the time for unrealistic goals. Give yourself (and your designer) plenty of buffer time. A phased launch or “soft launch” can also help relieve pressure.
Communicate clearly with your designer
If you’re hiring help, keep the communication flowing. Ask questions. Share examples. Speak up when something doesn’t feel right.
Designers aren’t mind readers and collaboration is key to getting a result you love.
Give yourself white space (and grace)
This part’s often forgotten. Give yourself room to think, rest, and reflect between decisions. Redesigns can bring up all sorts of doubts. That’s normal.
You don’t need to rush. You need space to create something aligned.
Ready to Start? Here’s What’s Next
Your prep checklist
Here’s what I recommend gathering before you dive into a redesign:
- A clear website goal (what you want it to do)
- A list of required pages + features
- Updated brand visuals (logo, colors, fonts)
- Written (or drafted) copy for each page
- Any tools or integrations you need to include
- 3–5 site examples you love
When to DIY vs. hire help
DIY works if you have time, enjoy tech, and feel confident creating content. But if you’re stuck, second-guessing everything, or avoiding your site altogether? It might be time to bring in support.
Hiring help isn’t a failure, it’s a smart investment in your growth.
How to work with me on your redesign
Want a website that finally reflects your brand and works behind the scenes to support your business? That’s my jam.
Whether you need a full redesign or just a strategic refresh, I’d love to help. Head here to learn more about my web design services and let’s make your site something you’re proud to share.
