You’ve likely come across the term “white space” when discussing website design. But what exactly is it, and why do designers insist on leaving all that “empty space” around your content? White space, also known as negative space, refers to the empty areas on your website. It doesn’t have to
The phrase “design by committee” often sends shivers down the spine of designers. Visions of watered-down ideas and endless revisions are enough to make anyone nervous. However, design by committee doesn’t always have to be a nightmare. When managed effectively, it can actually lead to richer, more successful designs. Understanding
Think your contact page is just a place to stick your phone number and email? Think again! It’s a powerful tool often overlooked, but a well-designed one can convert curious visitors into loyal customers. Why? Because people buy when they trust you. And a user-friendly contact page builds trust by
Your landing page is a digital battlefield – attention spans are the enemy, and conversions are the prize. It’s your chance to hook a visitor, transform them into a potential customer, and ultimately, win their business. But with so many vying for clicks, crafting a truly captivating landing page requires
An About page is often overlooked by businesses, but it can be one of the most valuable assets on their website. Not only does it provide a trust factor for visitors, but it also increases the overall value of their brand if the page is optimised. Let’s get started! Remove
That flashy website you happened upon certainly looks fun and attractive, but is it really? It can be tempting to fall for the latest web design trends, but they aren’t always the best choice for your business. Web design is more than just looking pretty Sure, your website needs to
Your email list is the best way to stay in front of your audience and increase your sales. Having an opt-in form on your website is the best way to get your audience onto your list. An opt-in form alone doesn’t mean your site visitors will just sign up. There
I’m sure you’ve heard that the speed of your website is one the most important things for search engine ranking. As I’ve said before, a slow loading website is just going to turn your site visitors away. A website speed test is can help you test your performance and even
Client reviews and testimonials are important to your work. Your online reputation can make or break your financial goals. When you surf Netflix for a movie what is one thing you check? Ratings, right? Those are done by customer feedback. A whopping 91% of consumers between 18 and 34 are
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