Blog Posts

Category: Web Design

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How to Ask Customers for Reviews Without Being Pushy

Asking for reviews doesn’t have to be awkward. This guide walks you through simple ways to ask for feedback—without making your customers feel pressured.
Businesswoman presenting SEO guide 2025

The SEO Strategy That Gets the Best Results for Small Businesses

A great SEO strategy doesn’t have to be complicated—it just has to be consistent. In this post, we’ll walk through the core elements of small business SEO, how to balance on-page, off-page, and technical efforts, and the most common mistakes to avoid.
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Why SEO Matters for Small Business Bloggers (Even If You Hate Tech)

Blogging but not seeing results? SEO helps your content get found by the right people — even if you’re not tech-savvy. Here’s how to make it simple.
Woman presenting SEO guide for small business 2025

DIY SEO vs. Hiring an Expert: Which Path Should You Take?

Not sure whether to tackle SEO yourself or call in a pro? This post breaks down what you can realistically do on your own, when it makes sense to outsource, and how the costs and time commitments compare—so you can choose the path that fits your business best.
Woman working on laptop in bright home office

5 Common Blog SEO Mistakes (And How to Fix Them)

Struggling to get traffic to your blog posts? In this post, I’m sharing 5 common blog SEO mistakes (and simple fixes) so you can start showing up, getting clicks, and growing your audience.
Businesswoman discusses SEO costs, office backdrop

The Hidden Costs of SEO: What You Need to Know

SEO can drive powerful results for small businesses, but the costs go beyond hiring an expert. In this post, we break down the hidden expenses of SEO — from tools and content creation to link building and technical fixes — so you can plan smarter and avoid surprises.
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Copywriting

How to Create the Best FAQ Page

Having a great FAQ page is a must for any business. It can streamline customer service, reduce support inquiries, and ultimately lead to happier customers. But not all FAQ pages are created equal. A poorly designed page can frustrate visitors and leave them with more questions than answers. This guide

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Tips

Where to Use White Space on Your Website (And Why It Matters!)

You’ve likely come across the term “white space” when discussing website design. But what exactly is it, and why do designers insist on leaving all that “empty space” around your content? White space, also known as negative space, refers to the empty areas on your website. It doesn’t have to

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Business Operations

The Art of Collaboration: Pros and Cons of Design by Committee

The phrase “design by committee” often sends shivers down the spine of designers. Visions of watered-down ideas and endless revisions are enough to make anyone nervous. However, design by committee doesn’t always have to be a nightmare. When managed effectively, it can actually lead to richer, more successful designs. Understanding

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Business Operations

Don’t Neglect Your Contact Page: 5 Essentials for Conversion

Think your contact page is just a place to stick your phone number and email? Think again! It’s a powerful tool often overlooked, but a well-designed one can convert curious visitors into loyal customers. Why? Because people buy when they trust you. And a user-friendly contact page builds trust by

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Business Operations

5 tips for a great About page

An About page is often overlooked by businesses, but it can be one of the most valuable assets on their website. Not only does it provide a trust factor for visitors, but it also increases the overall value of their brand if the page is optimised. Let’s get started! Remove

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Tips

Stop Chasing Design Trends

That flashy website you happened upon certainly looks fun and attractive, but is it really? It can be tempting to fall for the latest web design trends, but they aren’t always the best choice for your business. Web design is more than just looking pretty Sure, your website needs to

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