Blog Posts

Category: Marketing

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AI Images Pros and Cons: What You Need to Know

Thinking about using AI images for your brand? Here’s a real look at the pros, cons, and when to DIY versus call a designer. Make a choice that actually fits you.
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Website Redesign Prep: What to Do Before You Start

Overwhelmed by the thought of a website redesign? This guide walks you through what to plan, prep, and prioritize so your next site actually works for you.

How a Rebrand Can Simplify Your Marketing (and Save Time)

Rebranding isn’t just about getting a new logo. It’s about building a brand that’s clear, cohesive, and actually makes your marketing easier. Because when your brand is aligned? Content flows faster, visuals stay consistent, and showing up feels less like a chore.

Brand Before Web Design: Start With Strategy First

Starting a website without a brand is like decorating a house without a blueprint. Learn why branding first makes web design easier, faster, and way more effective.
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Define Your Target Audience to Make Marketing Work

Marketing to “everyone” isn’t working. Learn why defining your target audience leads to better content, more sales, and less frustration - without more effort.
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AI About Page Test: What Happened When I Tried It

Can AI write your About page? I tried it and learned what works, what doesn’t, and how to turn a robotic draft into something real. Here's what to expect.
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Marketing

Create Loyal Fans of Your E-Commerce Brand

Turning first-time shoppers into loyal fans is where the real magic of e-commerce happens. Cultivate loyalty by encouraging repeat purchases, leveraging email marketing, engaging on social media, and rewarding customer loyalty.

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Marketing

How to Plan an Effective Online Promotion: A Step-by-Step Guide

Planning a successful promotion requires a well-thought-out strategy. From setting clear start and end dates to offering compelling deals and targeting the right audience, these steps will help you maximize your promotional efforts and drive sales. Start planning now for your upcoming Black Friday or Holiday promotion!

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Business Operations

Unlock Your Content Magic: 5 Hacks for Captivating and Converting Audiences

In today’s digital jungle, standing out online feels as easy as finding a unicorn. Businesses struggle to create content that resonates with their audience, leaving readers bored and uninspired. But fear not, content crusaders! With a few simple tweaks, you can transform your blog posts from snooze-fests to captivating masterpieces.

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Marketing

Collect more client reviews

Client reviews and testimonials are important to your work. Your online reputation can make or break your financial goals. When you surf Netflix for a movie what is one thing you check? Ratings, right? Those are done by customer feedback. A whopping 91% of consumers between 18 and 34 are

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