Blog Posts

Category: Copywriting

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How a Rebrand Can Simplify Your Marketing (and Save Time)

Rebranding isn’t just about getting a new logo. It’s about building a brand that’s clear, cohesive, and actually makes your marketing easier. Because when your brand is aligned? Content flows faster, visuals stay consistent, and showing up feels less like a chore.

Brand Before Web Design: Start With Strategy First

Starting a website without a brand is like decorating a house without a blueprint. Learn why branding first makes web design easier, faster, and way more effective.
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Define Your Target Audience to Make Marketing Work

Marketing to “everyone” isn’t working. Learn why defining your target audience leads to better content, more sales, and less frustration - without more effort.
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AI About Page Test: What Happened When I Tried It

Can AI write your About page? I tried it and learned what works, what doesn’t, and how to turn a robotic draft into something real. Here's what to expect.
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Content Marketing for Small Business: A Simple Intro

Wondering how to attract clients without feeling pushy? Learn how content marketing helps small businesses build trust, show expertise, and stay top of mind.
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Using AI to Write Blog Posts That Sound Like You (Not a Robot)

AI has changed the way I write, but not in the scary, ‘robots will replace us’ way. It’s more like having a writing buddy who brings the structure, so I can bring the soul. When used intentionally, AI doesn’t erase your voice - it sharpens it
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Copywriting

Keep Your Website Fresh: Why Content Updates Matter

Your website is your digital storefront. Imagine walking into a store that looks like it hasn’t been updated since the 90s. Not exactly inviting, right? That’s why fresh content is crucial. Regular updates keep your website relevant, engaging, and findable.

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Copywriting

What Your Web Copy Specialist Needs to Know

Your website copy has a demanding job description. It needs to grab a visitor’s attention, explain your value proposition, and convince them they’ve landed in the perfect spot. Hitting all three targets consistently is no small feat. That’s why finding a skilled web copy specialist is crucial. So, you’ve found

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Copywriting

How to Create the Best FAQ Page

Having a great FAQ page is a must for any business. It can streamline customer service, reduce support inquiries, and ultimately lead to happier customers. But not all FAQ pages are created equal. A poorly designed page can frustrate visitors and leave them with more questions than answers. This guide

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Business Operations

5 tips for a great About page

An About page is often overlooked by businesses, but it can be one of the most valuable assets on their website. Not only does it provide a trust factor for visitors, but it also increases the overall value of their brand if the page is optimised. Let’s get started! Remove

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