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I don’t write much, but here you’ll find what I do find time to write about.
Build a Website Disaster Recovery Plan
Website disasters can be devastating, but being prepared for them can make all the difference. When your website breaks, gets hacked or stops functioning, it’s important to have a recovery plan in place. While things can still go wrong, having a website disaster recovery plan can greatly increase your chances
Allow Your Customers to Take the Wheel of Your Marketing
Your customers are constantly giving you feedback through their actions, whether it’s positive engagement or a lack thereof. If you can tap into this feedback, it can be an incredibly valuable asset for your business. In this blog post, we’ll explore how allowing customers to influence your marketing can help
5 tips for a great About page
An About page is often overlooked by businesses, but it can be one of the most valuable assets on their website. Not only does it provide a trust factor for visitors, but it also increases the overall value of their brand if the page is optimised. Let’s get started! Remove
Analytics: Here’s Why You Need to Use It!
As a business owner, you may have heard of Google Analytics before but don’t really know what it does or how it can benefit your business. Well, fear not! In this post, we’re going to break down some of the ways Google Analytics can help take your business to the
How to create a website disaster recovery plan
You’ve put a lot of time, effort, and money into creating your website. It’s your online presence, your digital storefront, and your connection to potential customers. But what happens if disaster strikes? That’s where a website disaster recovery plan comes into play. A website disaster recovery plan ensures that your
The 4 key elements of brand equity
What is brand equity and why should you care? Brand equity is the value and power your customers place upon your company. Think of it brand name versus generic. Customers lean toward brand name simply due to brand equity. So, what should you take into consideration when thinking about your
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