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I don’t write much, but here you’ll find what I do find time to write about.

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Allow Your Customers to Take the Wheel of Your Marketing

Your customers are constantly giving you feedback through their actions, whether it’s positive engagement or a lack thereof. If you can tap into this feedback, it can be an incredibly valuable asset for your business. In this blog post, we’ll explore how allowing customers to influence your marketing can help

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5 tips for a great About page

An About page is often overlooked by businesses, but it can be one of the most valuable assets on their website. Not only does it provide a trust factor for visitors, but it also increases the overall value of their brand if the page is optimised. Let’s get started! Remove

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Analytics: Here’s Why You Need to Use It!

As a business owner, you may have heard of Google Analytics before but don’t really know what it does or how it can benefit your business. Well, fear not! In this post, we’re going to break down some of the ways Google Analytics can help take your business to the

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how to create a website disaster recovery program

How to create a website disaster recovery plan

You’ve put a lot of time, effort, and money into creating your website. It’s your online presence, your digital storefront, and your connection to potential customers. But what happens if disaster strikes? That’s where a website disaster recovery plan comes into play. A website disaster recovery plan ensures that your

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The 4 key elements of brand equity

What is brand equity and why should you care? Brand equity is the value and power your customers place upon your company. Think of it brand name versus generic. Customers lean toward brand name simply due to brand equity. So, what should you take into consideration when thinking about your

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content ideas

Stuck for content ideas? Get unstuck!

Are you unsure what you should blog about? Do you feel like you’re posting the same blog posts over and over with nothing new to say? Feeling a stuck with a bit of writer’s block? We’ve all been there. Writing is hard when you know what to write about, but

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