Blog Posts

Author: stephanie pleasants

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Modern office desk with computer and lamp.

5 Steps to Customer Support Nirvana

Transform your website into a self-service powerhouse with these 5 steps, freeing up your time and keeping customers happy and informed.
Woman shopping online on computer

Understanding and Leveraging the Customer Buying Cycle

Most website visitors are at different stages of the buying cycle. Learn how to optimize your site to convert more visitors into loyal customers.
People designing a website illustration

Enhance a Website Visitor’s Experience with Subtle Design

Sometimes, the most impactful design elements are the ones you barely notice. Subtle details like backgrounds, patterns, and animations can significantly enhance your website's user experience.
Team working on website design concept

Keep Your Website Fresh: Why Content Updates Matter

Your website is your digital storefront. Imagine walking into a store that looks like it hasn't been updated since the 90s. Not exactly inviting, right? That's why fresh content is crucial. Regular updates keep your website relevant, engaging, and findable.
Side-by-side comparison of user interface designs

How to Find and Fix Duplicate Content on Your Website (Without Going Nuts)

Duplicate content can harm your website’s SEO by confusing search engines about which page to rank. To find and fix duplicate content, you can use tools like Copyscape and Siteliner. These tools help identify duplicate content on your site and provide insights on how to resolve it. Regularly checking for duplicate content ensures your site maintains its search engine ranking and provides a better user experience.
Woman with headphones on laptop beside disco ball.

Why We Use Premium Plugins to Bring Your Website to Life

Free plugins offer basic functionality and are a great starting point for many websites. However, premium plugins provide advanced features, priority support, and enhanced security, making them a valuable investment for those looking to maximize their website’s potential.
FixItNowYYC website on multiple devices
Portfolio

FixItNowYYC | Renovation Contractor Website Redesign

Alexey came to me with a solid business and a website that just wasn’t keeping up. His old site didn’t reflect the level of skill, professionalism, or variety of services he offered. He needed something more modern, easier to navigate, and better organized for the clients he works with daily.

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Website on various devices promoting leadership potential.
Portfolio

AuthenticLeader.ca

Jennifer Jensen | Leadership Website + Book Launch When Jennifer approached me, she was preparing for the launch of her first book, Position Yourself As An Expert/Influencer, and needed a website that could carry both her message and momentum forward. She didn’t just need a site that looked good—she needed

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Business Operations

5 Ways to Repurpose Your Content

Are you constantly creating new content for your business, only to feel like it’s quickly forgotten in the vast sea of information online? It can be frustrating to put in all that time and effort, only to have your hard work go unnoticed In this blog post, we’re going to

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two people discussing website
Business Operations

Build a Website Disaster Recovery Plan

Website disasters can be devastating, but being prepared for them can make all the difference. When your website breaks, gets hacked or stops functioning, it’s important to have a recovery plan in place. While things can still go wrong, having a website disaster recovery plan can greatly increase your chances

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Greenhouse photo location Lemon House Acres website.
Portfolio

LemonAndLaceLofts.com | Photography Studio Rental Website

Two Studio Spaces & One Inviting Rental Experience Showcasing Two Beautifully Styled Photo Studios Katie’s Lemon and Lace Lofts website spotlights two beautifully styled, rentable studios ideal for photography professionals. With a clean, boho-lifestyle aesthetic, the site clearly presents both Lemon House Studio and Loft Space, making it easy for

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Person using BeReal app on smartphone indoors.
Business Operations

Allow Your Customers to Take the Wheel of Your Marketing

Your customers are constantly giving you feedback through their actions, whether it’s positive engagement or a lack thereof. If you can tap into this feedback, it can be an incredibly valuable asset for your business. In this blog post, we’ll explore how allowing customers to influence your marketing can help

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Person holding smartphone using BeReal app.
Business Operations

5 tips for a great About page

An About page is often overlooked by businesses, but it can be one of the most valuable assets on their website. Not only does it provide a trust factor for visitors, but it also increases the overall value of their brand if the page is optimised. Let’s get started! Remove

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Person analyzing web analytics on laptop with coffee.
SEO

Analytics: Here’s Why You Need to Use It!

As a business owner, you may have heard of Google Analytics before but don’t really know what it does or how it can benefit your business. Well, fear not! In this post, we’re going to break down some of the ways Google Analytics can help take your business to the

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Business professionals collaborating over laptops and documents.
Business Operations

How to create a website disaster recovery plan

You’ve put a lot of time, effort, and money into creating your website. It’s your online presence, your digital storefront, and your connection to potential customers. But what happens if disaster strikes? That’s where a website disaster recovery plan comes into play. A website disaster recovery plan ensures that your

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