Blog Posts

Author: stephanie pleasants

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How to Check Your Website for Contrast Mistakes

Poor contrast in website design can frustrate visitors and hurt readability. Learn key tips to ensure your site is visually appealing and user-friendly.
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How to Plan an Effective Online Promotion: A Step-by-Step Guide

Planning a successful promotion requires a well-thought-out strategy. From setting clear start and end dates to offering compelling deals and targeting the right audience, these steps will help you maximize your promotional efforts and drive sales. Start planning now for your upcoming Black Friday or Holiday promotion!
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Decoding Your Website Analytics: A Beginner’s Guide

Staring at your website analytics and feeling lost? Let’s decode the numbers and turn them into actionable insights to boost your site’s performance.
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Avoid a Confusing Brand Message: Keep Your Identity Consistent

In today’s crowded marketplace, having a clear and consistent brand message is crucial to stand out and connect with your target audience. A muddled message can confuse customers, dilute your brand’s identity, and ultimately hinder your business’s growth.
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Powerful Paragraphs: The Key to a Captivating Introduction

Just like a book that fails to capture your interest from the first page, your website content needs a compelling introduction to keep visitors engaged. If your opening paragraph doesn’t spark curiosity and provide clarity, visitors might quickly leave to find information elsewhere.
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Building Stronger Relationships, One Email at a Time

Email marketing is a powerful tool for building strong relationships and driving growth in your local business. By sending regular, personalized emails, you can keep your brand top of mind, build loyalty, and ultimately increase sales.
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Business Operations

How to Be an Amazing Podcast Guest

Podcasts are booming! It seems everyone has one, but who has the time to plan, record, and edit their own show? Being a guest on someone else’s podcast is a fantastic way to get involved without the commitment. You provide valuable content, the host gets a great episode, and everyone

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Tips

Where to Use White Space on Your Website (And Why It Matters!)

You’ve likely come across the term “white space” when discussing website design. But what exactly is it, and why do designers insist on leaving all that “empty space” around your content? White space, also known as negative space, refers to the empty areas on your website. It doesn’t have to

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Business Operations

The Art of Collaboration: Pros and Cons of Design by Committee

The phrase “design by committee” often sends shivers down the spine of designers. Visions of watered-down ideas and endless revisions are enough to make anyone nervous. However, design by committee doesn’t always have to be a nightmare. When managed effectively, it can actually lead to richer, more successful designs. Understanding

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Business Operations

Don’t Miss Out: Optimize Your Google Business Profile Today!

Have you ever searched for a business online and found a bare-bones listing lacking details? That’s a missed opportunity! A well-optimized Google Business Profile is a free and powerful tool to build trust and attract potential customers. Here’s a quick guide to get yours up and running: Claim Your Profile

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Business Operations

Unlock Your Content Magic: 5 Hacks for Captivating and Converting Audiences

In today’s digital jungle, standing out online feels as easy as finding a unicorn. Businesses struggle to create content that resonates with their audience, leaving readers bored and uninspired. But fear not, content crusaders! With a few simple tweaks, you can transform your blog posts from snooze-fests to captivating masterpieces.

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Business Operations

Win-Win: Boost Customer Trust & Insights with Privacy-Focused Analytics

Is your data a double-edged sword? Businesses thrive on insights, but privacy concerns are turning the tide. Enter privacy-focused analytics, your secret weapon for navigating this new landscape. Forget intrusive tracking and endless cookies – this approach prioritizes user privacy while still delivering valuable insights. Think win-win: you gain trust

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Business Operations

Don’t Neglect Your Contact Page: 5 Essentials for Conversion

Think your contact page is just a place to stick your phone number and email? Think again! It’s a powerful tool often overlooked, but a well-designed one can convert curious visitors into loyal customers. Why? Because people buy when they trust you. And a user-friendly contact page builds trust by

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