You’ve put a lot of time, effort, and money into creating your website. It’s your online presence, your digital storefront, and your connection to potential customers. But what happens if disaster strikes? That’s where a website disaster recovery plan comes into play. A website disaster recovery plan ensures that your
What is brand equity and why should you care? Brand equity is the value and power your customers place upon your company. Think of it brand name versus generic. Customers lean toward brand name simply due to brand equity. So, what should you take into consideration when thinking about your
Are you unsure what you should blog about? Do you feel like you’re posting the same blog posts over and over with nothing new to say? Feeling a stuck with a bit of writer’s block? We’ve all been there. Writing is hard when you know what to write about, but
So many tasks, so little time. Your business has so many little demands of you and you only have so many hours in the day. You end up jumping from task to task and never getting it all completed, leaving you feeling so very overwhelmed. If this sounds like you,
No matter what your line of business is there are always common questions that pop up constantly. An FAQ page is a great place to put these questions. Hopefully your site visitors will seek the answer and if they don’t you can direct them there. There is another way more
That flashy website you happened upon certainly looks fun and attractive, but is it really? It can be tempting to fall for the latest web design trends, but they aren’t always the best choice for your business. Web design is more than just looking pretty Sure, your website needs to
Your email list is the best way to stay in front of your audience and increase your sales. Having an opt-in form on your website is the best way to get your audience onto your list. An opt-in form alone doesn’t mean your site visitors will just sign up. There
I’m sure you’ve heard that the speed of your website is one the most important things for search engine ranking. As I’ve said before, a slow loading website is just going to turn your site visitors away. A website speed test is can help you test your performance and even
There are a lot of moving parts when it comes to a website. Much of it can be handed off to someone else to manage. But there’s one very important part that you should always take care of you own- your domain name. Your domain is how people find you
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