Last week I got back from a girls trip to the beach. Sun, sand, zero emails. The best part? My business didn’t miss a beat while I was gone.
It wasn’t magic. It was AI.
And not just any AI- I’ve built a dream team of custom GPTs trained to think, write, and plan exactly the way I do. There’s PixiePost (my blog-writing BFF), MetaBelle (my SEO genius), Mailificent (email queen), and a few more behind-the-scenes pros you’ll meet below.
Thanks to a solid content planning system (and some very helpful tools), I had everything scheduled ahead of time – blog posts, emails, social media. My business kept working while I was sipping margaritas with my feet in the sand.
Let’s talk about how I do it, and how you can too.
From Chaos to Calendar: Why I Needed a Better System
Common content struggles entrepreneurs face
If you’ve ever:
- Opened Instagram to post and immediately forgotten what you meant to say
- Spent an hour writing a caption that sounds… meh
- Felt like your blog should be “doing something” but you’re not sure what
You’re not alone, friend. That was me, too.
AI for Entrepreneurs
I was juggling client work, family life, and the pressure to stay consistent online. Content creation felt like a never-ending game of catch-up. So I started experimenting with AI and it changed everything.
My AI-Powered Planning Workflow
Building a content calendar with AI
I’ve trained my custom GPTs (yes, including PixiePost who wrote this post!) to know me and my brand inside and out. I started by asking ChatGPT to help me create a quarterly content calendar. We mapped out blog themes, social post types, and email ideas using AItable.ai.
It’s like turning your brainstorm into a working dashboard. Organized, visual, and way less overwhelming.
How batching content makes it easier
With my calendar ready, I pass the topics over to MetaBelle. She finds the best keywords, creates an SEO-smart outline, and delivers metadata that makes writing easier and more strategic.
That outline (plus the keywords) gets handed off to PixiePost, my custom writing assistant who drafts blog posts in my voice. I review and tweak until it sounds like me.
Then Mailificent steps in. She takes those blog posts and writes emails that match the message and timing. I even wrote a post about how to turn blogs into email gold: How to Create Email Newsletters from Your Existing Blog Posts.
Meanwhile, the social content ideas get passed to Captionella, who creates captions in my tone and voice- ready to pair with the visuals I’ll design later.
Automating and scheduling across platforms
Once the content is created, it’s time to put it to work.
I upload blog posts from PixiePost directly into WordPress, give them one last read-through, and schedule them with featured images and tags and the SEO optimized info, like metatitle and metadescription, from MetaBelle.
Emails from Mailificent get loaded into MailerLite where I customize timing and segments before hitting schedule.
And for social? Captionella’s captions pair with the graphics I design in Canva. Then I drop everything into Followr and schedule across Instagram and Facebook, and any other platforms I intend to post on.
The whole system runs smoother than I ever thought possible because every tool is trained to sound like me and work together. All thanks to a solid brand book and the time I spent teaching my bots what matters most.
Where Human Editing Still Matters
The importance of tone and storytelling
AI is helpful. But it isn’t YOU. Your stories. Your weird sense of humor. (Which, frankly, is what your audience loves most.)
How to make AI content truly yours
That’s why I always:
- Add personal stories or client examples
- Check the tone – it should sound like a real human, not a robot
- Adjust CTAs to match my offers and audience
I think of AI like a helpful first draft, not the final word.
Real Talk: This Didn’t Happen Overnight
What early AI experiments looked like
The first time I used AI to plan content, I still felt overwhelmed. I second-guessed every draft. I rewrote half of it. I wanted to give up.
Lessons learned from sticking with it
But I stuck with it. And now? I can knock out a month’s worth of content in a single afternoon.
That’s what gave me the freedom to walk away for a week and actually rest. (No “I’ll just check my laptop real quick.” I truly did not touch my laptop the entire time I was gone!)
You Can Do This, Too
Simple steps to get started
If content planning feels like a giant mountain, AI can help you take the first step. It won’t fix everything, but it can make things a whole lot easier.
Pick one afternoon. Grab your favorite tool (or keep an eye out- PixiePost + Mailificent are coming soon!). Start with just one blog or email. Then build from there.
Encouragement and next steps
You don’t need to be perfect. You just need to get started.
Want more behind-the-scenes content strategies like this? Check out instanticity.com/blog and if you’re curious how I trained my custom GPTs or want your own AI content suite, head over to Brandora for a sneak peek at what’s coming soon. I’m currently looking for evaluators for Brandora 🙂
P.S. Can we talk about the names I’ve given my bots? Yes! They show my love for Disney. Why? Because they create magic – and each time I use them, it gives me a bit of a vacay feel.
