You already know marketing matters, but knowing and doing are two very different things.
Maybe you’ve had bursts of content creation that faded out. Maybe you’ve posted three times in a row and then disappeared for a month (zero judgment here, I’ve been there too). Or maybe you’re just tired of feeling like marketing is one more thing on your plate that never stays checked off.
If any of that feels familiar, this post is for you.
You don’t need to do more. You need to do less, more consistently.
Let’s talk about simple, realistic ways to stick with your marketing efforts, even when life and business get busy.
Why Consistency Wins in Marketing
You don’t need to be everywhere, you just need to show up regularly
You don’t have to post daily. You don’t need to be on every platform. You don’t even need to create that much content.
What you do need is a consistent rhythm that works for you. When your audience sees you showing up regularly, even once a week, it builds trust.
You become the person they remember. The one who shows up with helpful, honest advice. The one they’ll come back to when they’re ready to work with someone like you.
What consistency builds: trust, visibility, and momentum
Marketing isn’t just about visibility, it’s about staying top of mind.
Each consistent post, email, or blog builds a breadcrumb trail back to your offer. It reinforces your voice, your value, and your readiness to help.
And here’s the bonus: consistency makes you feel more confident too. It gives you a rhythm to work from instead of reinventing the wheel every week.
6 Ways to Stay Consistent With Your Marketing
1. Set and Track a Clear Marketing Goal
Before you dive into content planning, ask yourself: what’s the point?
Are you trying to:
- Get more traffic to your website?
- Grow your email list?
- Sell a seasonal offer?
- Stay visible during a quieter season?
Pick one goal to focus on. That goal becomes your north star – it helps you decide what to share, where to show up, and how to measure progress.
2. Schedule Marketing Time Into Your Week
You wouldn’t skip a client meeting, so treat your marketing time the same way.
Even one focused hour a week can keep you consistent. Block it on your calendar, protect the time, and know what you’re going to do when you sit down.
Pro tip: batch two or three pieces of content during that time so you can coast a little.
3. Use a Simple Marketing Calendar
This doesn’t have to be a color-coded masterpiece.
A plain Google Doc or Notion board works just fine, as long as you can:
- See what you’re posting and when
- Note what platforms or formats it’s for
- Reuse or reshare older content when it fits
Repeat what works. Drop what doesn’t. The calendar is just there to keep your brain from holding everything at once.
4. Review What’s Working (and What’s Not)
You don’t need a full data deep dive. But once a month (or quarter), look at:
- What content got the most engagement
- What offers converted best
- Where new leads came from
Then adjust. Stop doing what’s not working. Double down on what is. That’s how consistency becomes effective, not just busywork.
5. Don’t Quit Too Soon
One of the biggest mistakes I see? Giving up too quickly.
Some strategies (especially SEO, email newsletters, and blogging) take time to pay off. Just because you don’t see instant results doesn’t mean it’s not working.
Keep showing up. Review your data. Be willing to tweak. And trust the process.
6. Keep an “Ideas” Folder or Swipe File
One of the biggest blockers to consistency? Not knowing what to say.
Every time you:
- Answer a client question
- Spot a trend in your industry
- See a post that makes you think “I could share something like that…”
Save it.
Whether it’s a folder on your desktop, a running Notes app list, or a swipe file in Notion – building your own idea bank makes content creation way easier (and way faster).
How to Build a Marketing Habit That Sticks
Start small: 1 email, 1 post, 1 hour a week
You don’t need to go all in right away. Start with a rhythm that feels easy.
- One weekly blog post
- One Instagram carousel
- One short email tip on Monday mornings
Let that small habit build momentum. Once it feels sustainable, you can scale it.
Automate or template anything you can
Save your brainpower for the creative parts of marketing, not the logistics.
Use tools to schedule posts ahead of time. Create repeatable templates for your email layout, social captions, or blog format. The less friction you face, the more likely you are to keep showing up.
Ready to Make Blogging Way Easier?
If you’re curious about blogging but feel overwhelmed trying to do it all yourself, you’re not alone. I’m putting the finishing touches on something brand new that’s designed to help you show up consistently without burning out.
Want early access and a behind-the-scenes look before it launches?
Sign up below to join the interest list. You’ll be the first to know when it drops, and I might even have a few bonuses just for early insiders.
