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Blog Posts

Day: July 28, 2025

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Define Your Target Audience to Make Marketing Work

Marketing to “everyone” isn’t working. Learn why defining your target audience leads to better content, more sales, and less frustration - without more effort.
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AI About Page Test: What Happened When I Tried It

Can AI write your About page? I tried it and learned what works, what doesn’t, and how to turn a robotic draft into something real. Here's what to expect.
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Content Marketing for Small Business: A Simple Intro

Wondering how to attract clients without feeling pushy? Learn how content marketing helps small businesses build trust, show expertise, and stay top of mind.
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Using AI to Write Blog Posts That Sound Like You (Not a Robot)

AI has changed the way I write, but not in the scary, ‘robots will replace us’ way. It’s more like having a writing buddy who brings the structure, so I can bring the soul. When used intentionally, AI doesn’t erase your voice - it sharpens it
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Professional Copywriting Benefits for Your Business

Ever wonder if hiring a copywriter is really worth it? Turns out, professional copy can be the difference between a website that converts and one that collects dust. In this post, we break down 7 key benefits of professional copywriting- from higher conversions to stronger brand voice - and why it’s more than just sounding polished.
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AI Content Planning for a Month in One Sitting

What if you could plan a month of content in one afternoon and actually take a vacation without your business missing a beat? With AI, it’s possible. In this behind-the-scenes post, I’m sharing how I use custom GPTs to create, batch, and schedule content that sounds just like me (yes, even the emails). You’ll meet my AI dream team and learn how to build a workflow that works while you rest.
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