Maintain is the part everyone skips and the part I'm best at: updates, backups, and a schedule so you're not lying awake wondering if your site's about to break. This post covers what's at stake when a WordPress site goes unmaintained, and the minimum version you can do yourself if you're not ready to hand it off.
Order is structure and path, whether your site leads someone somewhere or just sits there looking pretty. Here's what I check for menus, page flow, and accessibility, what a site without Order actually looks like to visit, and why fourteen menu items is never the answer.
Offer asks whether what you sell is clear the second someone lands on your page, not buried under a clever headline or three scrolls of stock photography. Here's what "buried" actually looks like, why vague copy feels safer but converts worse, and a 5-second test you can run on your own site today.
Look asks one question: does your site actually feel like your business, or like a template with your logo pasted on top? Here's what "feels like you" really means, and why the template trap catches more sites than you'd think.
Base covers hosting, ownership, security, and speed, the part of your website nobody compliments and everybody depends on. This is what I check before I touch anything else, and why a gorgeous homepage on a shaky foundation is still a bad site.
There's nothing wrong with a website template, and custom isn't always necessary either. Here's how to decide between a template, a custom website, or a middle path, based on your business stage, budget, and where you're actually headed next.
You know the feeling: someone asks for your website, and instead of sending the link, you say 'I'll DM it to you' and then don't. Here are five signs your website has outgrown your business, and what's actually worth fixing before you spend a dollar on a redesign.
When's the last time you looked at your own website like a stranger would? Most sites aren't losing clients because of bad design. It's usually one of these six fixable things. Here's what to check first.
