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What Your Web Copy Specialist Needs to Know

Your website copy has a demanding job description. It needs to grab a visitor’s attention, explain your value proposition, and convince them they’ve landed in the perfect spot. Hitting all three targets consistently is no small feat. That’s why finding a skilled web copy specialist is crucial.

So, you’ve found a writer with a stellar portfolio of website copy. You’re eager to unleash them on your homepage and turn it into a customer magnet. But hold on! Even the best Columbo of copywriting needs some clues to crack the case.

Here’s a checklist of information you should share with your web copy specialist to ensure a smooth and successful collaboration:

Project Scope:

  • All-encompassing revamp? Are you refreshing your entire website’s copy, or do you need specific pages tackled?
  • Page types matter. Homepage copy has a vastly different purpose than your About Us page. Knowing the target pages helps the writer tailor content accordingly.

Goals and Objectives:

  • Vague briefs lead nowhere fast. What do you want your website copy to achieve? Do you want visitors to sign up for a newsletter, download a white paper, or make a purchase? Explain your goals clearly to ensure the copy is strategically written to achieve them.

Know Your Audience:

  • Write for your reader, not yourself. Great web copy speaks directly to your target audience. Provide your copywriter with a detailed customer profile. Include demographics like age group and interests, as well as their pain points and motivations.

Products and Services:

  • Benefits are king. Your website copy should showcase how your brand solves customer problems. Provide detailed information about your products and services, making it easy for the writer to highlight their benefits in a compelling way.

Calls to Action (CTAs):

  • Tell visitors what to do next. Do you want users to contact you, subscribe, or visit a product page? Let your copywriter know so they can craft content that naturally leads to the desired action.

Brand Personality:

  • Let your brand voice shine through. Knowing your brand voice helps the writer ensure the copy reflects your unique personality. A consistent tone not only feels polished but resonates with the right audience.

By providing this information upfront, you equip your web copy specialist with the tools they need to write content that’s informative, engaging, and strategically aligns with your business goals. This sets the stage for a successful collaboration and a website that converts.

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