Part 7 of a 10 part series: The Small Business Owner’s Guide to SEO in 2025
Let’s talk about the not-so-fun side of SEO.
Because as valuable as search engine optimization is… there are way too many people out there who overpromise, underdeliver, and flat-out scam small business owners who just want their website to show up.
If you’ve ever been burned by a shady SEO “expert,” you’re not alone.
This post will show you:
- What common SEO scams look like
- How to spot red flags early
- What to ask before signing a contract
- And a few real-life stories of businesses that got taken for a ride—so you don’t have to
😬 Common SEO Scams and Misleading Guarantees
The biggest red flag? Anyone promising guaranteed rankings.
No one—not even the best SEO agency on the planet—can promise you’ll rank #1 on Google for a specific keyword. Why? Because Google doesn’t tell anyone exactly how it works.
Here are a few other shady claims to watch out for:
🚩 “We’ll get you to #1 on Google in 30 days.”
They might—but only for a keyword no one’s searching for. Real SEO takes time.
🚩 “We have a secret relationship with Google.”
Nope. Google has publicly stated they don’t partner with SEO firms. (You can read it for yourself here: https://developers.google.com/search/blog/2011/11/beware-of-seo-companies-promising-number-one-ranking)
🚩 “We’ll submit your site to 1,000 directories.”
Sounds impressive, right? But this old-school tactic is outdated and can actually hurt your rankings.
🚩 “Buy our link package for instant results.”
Low-quality backlinks from spammy sites can get your site penalized—definitely not worth it.
🔍 How to Spot a Bad SEO Agency or Freelancer
Even legit-looking providers can cause more harm than good if they’re not doing things the right way. Here’s how to tell if someone’s not the right fit:
- They can’t explain their strategy in plain language
- They don’t show you data or reports (or you don’t understand the ones they do send)
- They focus only on rankings, not leads, traffic, or conversions
- Their pricing sounds too good to be true (because it probably is)
- They use vague language like “proprietary system” instead of real, proven techniques
A good SEO provider will be transparent, communicative, and focused on results that matter to your business—not just flashy numbers.
❓ Questions to Ask Before Hiring an SEO Provider
Before you invest in any SEO help, ask a few smart questions to keep yourself protected:
- What’s included in your SEO services?
Look for clarity around content, technical work, reporting, and communication. - How do you measure success?
They should talk about organic traffic, conversions, and overall growth—not just rankings. - Can you show me examples of past results?
Case studies or anonymized client data are a good sign. - What tools do you use to manage and track SEO?
Reliable SEO pros use tools like Google Search Console, Ahrefs, or SEMrush—not mystery software they can’t explain. - How will I know what you’re doing each month?
You should get regular updates and reports you can actually understand.
🔥 Case Studies: When SEO Goes Wrong
📉 The Photographer Who Paid for Nothing
A family photographer signed a $900/month SEO contract with an agency that sent generic blog posts, stuffed them with keywords, and never updated her site’s backend. After 6 months? No traffic increase, no rankings, no leads.
📉 The Local Business That Disappeared from Google
A local service business bought a cheap “backlink package” that promised fast results. Google flagged their site for unnatural links, and their listings disappeared from search for weeks. It cost them nearly $3,000 in lost leads and repairs.
These aren’t horror stories to scare you. They’re caution signs so you don’t end up in the same place.
✅ Final Thoughts: Protect Your Business, Protect Your Budget
The SEO world is full of helpful professionals—but also a few bad actors who see small business owners as easy targets.
Here’s the good news: you know better now.
You know what to look for. You know what questions to ask. And you know that real SEO takes time, strategy, and trust—not shortcuts.
If you’ve been burned before, I get it. You’re not alone—and you can bounce back.
When you’re ready to move forward with a partner who keeps things honest, simple, and strategic, I’d love to help: https://instanticity.com
Coming Up Next in the SEO Cost Series
👉 How Long Does SEO Take? A Realistic Timeline for Small Businesses
We’ll break down what to expect in the first few months, how to tell if it’s working, and what “normal” SEO growth actually looks like.
Have a past SEO horror story or a red flag you want to share? Drop it in the comments—your experience might help someone else steer clear.
