If you’re staring at a blank screen wondering where to start with your website, this is for you.
Whether you’re launching your very first business or giving your brand a fresh new start, building a website from scratch can feel overwhelming. There are so many options, tools, templates, opinions… and let’s be honest: it’s easy to get stuck in research mode instead of moving forward.
So I want to make this simple.
If I were starting my business website all over again today, here’s what I’d do – and what I’d skip.
No fluff. No jargon. Just a clear path to a clean, confident launch.
If I Were Starting My Website Over Today…
The mindset shift that changes everything
You don’t need the “perfect” website.
You need a website that helps people understand what you do and how to take the next step with you.
Instead of trying to build the final version right away, think of your website as something you can grow into. You’re allowed to launch before it’s “done.” You’re allowed to improve it over time. (I still do.)
Why I’d skip perfection and start simple
When I first built my site, I overcomplicated it. Too many pages. Too many ideas. Trying to sound “professional” instead of just sounding like myself.
Now? I’d keep it lean and focused.
Simple structure. Clear copy. Just the essentials to connect with my people and help them take action.
What You Actually Need to Launch
A clear message and audience
Your website doesn’t need to be fancy. But it does need to be clear.
Who do you help? What do you offer? Why does it matter?
If your homepage answers those three questions, you’re already ahead of the game.
The 3 core pages that matter
You don’t need ten tabs in your menu. You just need:
- Home – the welcome mat with your core message and clear next step
- About – a story that makes people feel like you get them
- Services (or Products) – what you offer and how it helps
Everything else can come later. Start here.
Must-have elements on your homepage
Your homepage should quickly show:
- Who you serve
- What you offer
- What to do next
Add in:
- A strong headline (that reflects your reader’s goal)
- A short “about” snippet
- Highlights of your main offer
- One strong CTA (like “Book a Free Call” or “Shop Now”)
You don’t need to be clever. You need to be clear.
Choosing the Right Platform for You
What I’d look for in a platform in 2025
In today’s landscape, I’d look for a platform that’s:
- Easy to edit without needing to code
- Optimized for mobile and speed
- SEO-friendly out of the box
- Flexible enough to grow with your business
My experience with Squarespace, Showit, and WordPress
I’ve worked with all three, and here’s the quick breakdown:
- Squarespace – great for simplicity and design consistency. Ideal for newer business owners or those who want to DIY with minimal fuss.
- Showit – amazing design flexibility. Great for creatives who want something unique. A bit more learning curve.
- WordPress – powerful and endlessly customizable, but you’ll need a solid template and a bit of tech support to avoid overwhelm.
There’s no one “best” platform, just the one that fits your needs and feels easy to maintain.
My Website Launch Checklist
Before you publish – what to check and prep
- Proofread your copy
- Check all your links
- Test your contact form
- Set up basic SEO titles and meta descriptions
- Make sure your CTA is clear on every page
The tech tools I’d use today
- Email marketing platform, like Mailerlite (affiliate link) or Flodesk
- Booking tool like Calendly or Acuity
- Google Analytics or a privacy-focused alternative like Fathom
- SEO plugin like SEOPress (affiliate link) if you’re using WordPress
SEO, images, and simple design tips
- Use original, high-quality images
- Keep your text scannable with headings and white space
- Name your images with descriptive keywords (e.g., “brand-designer-etsy-shop.jpg”)
- Use your primary keyword naturally in your homepage headline and intro paragraph
The Mistakes I’d Avoid This Time Around
Overcomplicating the design
I used to think more sections = more impressive. But all it did was confuse visitors.
Now I aim for clarity over cleverness, whitespace over widgets, and intention over excess.
Writing for “everyone” instead of my person
Trying to please everyone makes your message too vague. Instead, speak directly to your ideal client, the one person you most want to help.
Make them feel seen. The right people will lean in.
Ignoring mobile until the end
Over half your visitors will be on a phone.
Don’t wait until the last minute to check mobile views. Design with mobile in mind from the beginning.
Building your website? Start with the checklist I wish I had when I was starting out.
Want help making sure your site says the right thing to the right people?
Book a free mini audit and I’ll review your homepage and tell you exactly what to focus on first.
