Want More Local Customers? Start With Your Google Business Profile
Let me tell you a secret.
When I first started working with small business owners, I noticed something that kept popping up: an incredible business with a barely-there Google Business Profile. No posts, no updates, no life. They were practically invisible.
And the thing is, they had no idea they were missing out on an easy (and free) way to reach more local customers.
If your marketing budget is stretched thin, your Google Business Profile could be your secret weapon. The best part? It only takes a few minutes a week to stay active and visible.
If you’re ready to transform your profile from “forgotten” to “can’t-miss,” let’s dive in. Here’s your complete guide to a full month of engaging Google Business Profile posts.
Benefits of Posting Regularly to Google Business Profiles
- Boost your visibility in local search results
- Highlight special offers and promotions easily
- Build trust and show you’re active and professional
- Get more clicks, calls, and direction requests
- Stand out against competitors who leave their profiles stale
- Fresh content = more love from Google’s algorithm
Ideal Posting Frequency
- Aim for 1–2 posts per week to start
- 3–4 posts per week is a great goal if you can stay consistent
- Consistency matters more than volume
- Track which days and times get the best engagement (and adjust!)
Tip: It’s better to post once a week consistently than four posts in a rush and then nothing for a month.
Types of Google Business Profile Posts
Offer Posts
Highlight special deals, promotions, or discounts.
- Use bright, eye-catching images
- Be clear about the offer details
- Add urgency (“limited time only!”)
- Make redemption simple
Example: 20% off all cleaning services this week!
Event Posts
Promote events, classes, or special occasions.
- Include date, time, location, and cost
- Tell people how to register or join
- Use exciting imagery
Example: Pottery Workshop – Saturday, April 19th – Spots are limited!
What’s New / Update Posts
Share business news or updates.
- Announce changes, milestones, or community involvement
- Celebrate awards or new hires
- Inform customers about new policies
Example: Meet Tom, our newest team member!
Product Posts
Showcase specific products or services.
- Use high-quality images
- Explain features, benefits, and pricing
- Highlight what makes it unique
Example: Spotlight Item of the Month: Our Signature Facial Treatment.
Post Ideas for Different Industries
Restaurants/Food:
- Happy hour deals
- Seasonal dishes
- Award wins
Retail/Product Businesses:
- Product launches
- End-of-season sales
- Staff picks
Service Businesses:
- Team introductions
- Before/after results
- Client testimonials
Professional Services:
- Industry news
- FAQ answers
- Client success stories
Home Services:
- Seasonal maintenance tips
- Service bundles
- Before/after transformations
Healthcare:
- Health tips
- Provider introductions
- Seasonal advice (like flu shot reminders)
One-Month Content Calendar
Week 1: Service or product highlight + Customer testimonial
Week 2: Behind-the-scenes post + Special offer
Week 3: Educational tip + Team member spotlight
Week 4: Seasonal post + Community/charity involvement
Best Practices for Engagement
- Keep text short and action-oriented
- Include a call-to-action (“Call Now,” “Learn More”)
- Use crisp, clear images
- Stay consistent with your brand voice
- Work keywords in naturally—don’t overstuff!
Tip: Always ask yourself: “Would I click on this if I were my customer?”
How to Measure Success
- Track views, clicks, calls, and direction requests
- Use your Google Business Profile dashboard (under “Performance”)
- Set simple goals (“Increase calls by 10% in 30 days”)
- Adjust based on what’s working—double down on popular post types
Tools & Tips for Staying Consistent
- Content planning templates or spreadsheets
- Third-party schedulers like Planable or Buffer
- Free stock photo sites (Unsplash, Pexels, Canva Pro)
- Set weekly reminders to batch your posts in advance
Want Even More Google Business Profile Help?
If you’re ready to fully optimize your profile, I’ve got two free resources to help you:
- 🎯 New to Google Business Profiles? Grab my free guide: How to Create and Optimize Your Google Business Profile — perfect if you’re starting from scratch or want to make sure everything is set up the right way.
- 📅 Need help staying consistent? Download my free Google Business Profile Content Calendar — a full month of post ideas ready to plug and play!
Both resources are designed to help you attract more customers, build trust, and stand out—without spending hours figuring it out on your own.
Final Thoughts: Small Steps = Big Results
You don’t need a huge budget or endless hours to make your business visible.
Start posting consistently on your Google Business Profile. Stay active. Stay helpful. In just 30 days, you’ll be amazed how much more unmissable your business can become.
Let’s make it easy for your next customer to find (and fall in love with) your business.
