Your customers are constantly giving you feedback through their actions, whether it’s positive engagement or a lack thereof. If you can tap into this feedback, it can be an incredibly valuable asset for your business. In this blog post, we’ll explore how allowing customers to influence your marketing can help you create more effective content…
You’ve put a lot of time, effort, and money into creating your website. It’s your online presence, your digital storefront, and your connection to potential customers. But what happens if disaster strikes? That’s where a website disaster recovery plan comes into play. A website disaster recovery plan ensures that your website can quickly and efficiently…
What is brand equity and why should you care? Brand equity is the value and power your customers place upon your company. Think of it brand name versus generic. Customers lean toward brand name simply due to brand equity. So, what should you take into consideration when thinking about your brand equity? Here are 4…
So many tasks, so little time. Your business has so many little demands of you and you only have so many hours in the day. You end up jumping from task to task and never getting it all completed, leaving you feeling so very overwhelmed. If this sounds like you, keep reading. There is something…
No matter what your line of business is there are always common questions that pop up constantly. An FAQ page is a great place to put these questions. Hopefully your site visitors will seek the answer and if they don’t you can direct them there. There is another way more memorable way to convey information…
Pop-ups are an effective tool for you business. They help turn site visitors into return visitors. But, if a little care isn’t taken you could be scaring away your site visitors. So, how can you use pop-ups effectively to your advantage? The Bad First let’s tackle the negatives. A badly timed pop-up could send your…
Let’s take a moment and discuss your email signature. According to Radicati.com, a Technology Market Research Firm, over 205 billion emails are sent and received each day. That’s a lotta email! An often over looked part of your email is your signature. How long should it be? How short should it be? What should it include?…
The lazy days of summer are here, the kids are out of school, you’ve lost your desire (or time) to be productive. I get it. You’ve got things you wanted to do, but didn’t finish before the kids interrupted you and they’re just sitting there staring at you and haunting you. It’s easy to fall…
It’s hard. Very hard. I’ve asked you to write an About page and you have no idea where to begin. Take a deep breath and let’s get this done. Follow these tips and get an About page draft written. You can always go back and tweak it to your liking. Follow these tips, get the…
Sing that to the tune of “what does the fox say?”! Here you go, here’s the video (with my favorite Jimmy Fallon) in case it’s stuck in your head now. httpv://www.youtube.com/watch?v=puHK73fMXmQ I’ve had a few instances of confusion lately and I want to clear it up. I totally understand, no one wants to pay invoices…