Website + Content Tips
Simple tips for better websites, smarter content, and easier growth.
Wondering why your website gets traffic but not clients? Certain pages do the real heavy lifting when it comes to conversions. In this post, we’ll cover which pages actually move visitors to book, buy, or inquire and how to make them work for your small business.
Brand Before Web Design: Start With Strategy First
Starting a website without a brand is like decorating a house without a blueprint. Learn why branding first makes web design easier, faster, and way more effective.
Define Your Target Audience to Make Marketing Work
Marketing to “everyone” isn’t working. Learn why defining your target audience leads to better content, more sales, and less frustration - without more effort.
AI About Page Test: What Happened When I Tried It
Can AI write your About page? I tried it and learned what works, what doesn’t, and how to turn a robotic draft into something real. Here's what to expect.
Content Marketing for Small Business: A Simple Intro
Wondering how to attract clients without feeling pushy? Learn how content marketing helps small businesses build trust, show expertise, and stay top of mind.
Using AI to Write Blog Posts That Sound Like You (Not a Robot)
AI has changed the way I write, but not in the scary, ‘robots will replace us’ way. It’s more like having a writing buddy who brings the structure, so I can bring the soul. When used intentionally, AI doesn’t erase your voice - it sharpens it
Professional Copywriting Benefits for Your Business
Ever wonder if hiring a copywriter is really worth it? Turns out, professional copy can be the difference between a website that converts and one that collects dust. In this post, we break down 7 key benefits of professional copywriting- from higher conversions to stronger brand voice - and why it’s more than just sounding polished.
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