We all do it. We talk ourselves up, build our confidence, set our fees to a rate we know we are worth, but when it comes down to giving a quote, we drop the price. Guilty! (One of my 2014 goals is to stop doing that!)
Did you know that low rates actually turn clients away? A smart client, the one you want to work with, knows that you get what you pay for. If your pricing is too low, they know the quality is not there.
This is a great article from Meredith Eisenberg over at DecisiveMinds.com about why low rates are bad for business and what you can do to boost your pricing confidence.
