Ever wonder how some websites seem to glow on the first page of search results, practically begging you to click? It’s not magic, but a strategic use of meta descriptions! The Power of a Perfect Description Imagine you’ve written an amazing blog post, but no one sees it. Shivers, right? Well, crafting a captivating meta…
Have you ever searched for a business online and found a bare-bones listing lacking details? That’s a missed opportunity! A well-optimized Google Business Profile is a free and powerful tool to build trust and attract potential customers. Here’s a quick guide to get yours up and running: Claim Your Profile (or Create One) First things…
As a business owner, you may have heard of Google Analytics before but don’t really know what it does or how it can benefit your business. Well, fear not! In this post, we’re going to break down some of the ways Google Analytics can help take your business to the next level. From tracking user…
Google Analytics can be a confusing frontier. You know you should be using it, but you have no idea how. There is no shame in asking for help! But, did you know you can give access to your Google Analytics without giving access to your entire Google World? You can. Here’s how. Head over to…
For the most part, I love my Google Products. Gmail is one of my favorite email providers. Did you know you can use Gmail to handle your domain email? You can have it land right in your Gmail inbox and reply using your domain email as well. All of instanticity.com email goes through my gmail…
Did you know Google has over a billion users and 540 million are active on a monthly basis? Not as many as Facebook, but still a significant number. Don’t ignore this client base! Aside from the client base, the best way to impact your search ranking is to play on the Google platforms. Why use G+: Google+…
By now, I’m sure you’ve heard about Google’s Hummingbird algorithm. If not, well, the Goog has rolled out another update titled Hummingbird to accompany Penguin and Panda. It’s suspected that Hummingbird has been active for quite some time before the announcement. As you know, with every new rollout, things change. So, what does Hummingbird bring?…
In case you missed it, Google has removed the free version of Google Apps for small businesses. I am a big lover of Google Apps so I’m a bit sad about this, but I’m glad I got it implemented for a few of my sites when I did. Without this little tip I found, you…