The 5 Pages Every Small Business Website Needs to Convert Visitors Into Clients
Your website should be doing more than just looking pretty—it should be working hard for your business.
But if you’re missing a few key pages, you could be losing potential clients before they even get in touch.
This free guide walks you through the five must-have pages that turn browsers into buyers, even if you’re not a web designer. Simple, strategic, and designed to get results.
Feeling Stuck with Your Website? You’re Not Alone.
I see it all the time—small business owners pouring time and money into their websites… and still wondering why it’s not bringing in leads.
You’ve got the basics set up, but something feels off. You’re not sure if your content is working, your visitors aren’t turning into clients, and your site feels more like a digital business card than a tool that actually grows your business.
Sound familiar? You might be dealing with one (or more) of these:
- You're not confident your site makes a strong first impression
- You’re missing key information your visitors need to take action
- You’re not sure what pages to include (or what to say on them)
- You feel like your site looks fine… but it’s not converting
- You’re tired of guessing what your website really needs to work
Let’s fix that.
This free guide walks you through the exact pages your site needs—and what should be on each one—so you can stop second-guessing and start building a site that does its job.
What You’ll Learn Inside This Free Guide
This isn’t just a checklist. It’s a clear, simple breakdown of the most important pages every small business website needs—and how to make each one work harder for you.
Inside, You’ll Learn How To:
- Create a homepage that instantly tells visitors they’re in the right place
- Write an About page that builds trust (without sounding awkward)
- Showcase your services so clearly they sell themselves
- Make it ridiculously easy for potential clients to contact you
- Use testimonials the right way to build credibility and convert faster
Plus, there’s a bonus section with tips for a blog that boosts your visibility and positions you as the expert you are.
If you want a website that’s more than just a digital placeholder, this guide will show you where to start—and what to fix first.
I Help Small Business Owners Turn Website Visitors into Paying Clients
Hey, I’m Stephanie! 👋 I help small business owners build websites that actually work—not just sit there looking pretty. With years of experience in web design, strategy, and SEO, I’ve seen one too many sites that miss the mark simply because they’re missing the right pages (or the right message).
That’s why I created 5 Must-Have Pages for Your Small Business Website—to help you build a solid foundation that connects with your audience and turns visits into action.
I’ve helped dozens of business owners simplify their websites, improve clarity, and increase conversions—and now it’s your turn.
Let’s get your website working smarter, not harder.
This Guide Is for You If You’re Wondering What Your Website’s Missing
- You’ve got a website… but it’s not bringing in leads or sales
- You’re not sure which pages you really need (or what should go on them)
- You’ve been meaning to “fix up” your site but aren’t sure where to start
- You feel like your site is missing something, but you can’t quite put your finger on it
- You want a clear, simple plan to make your website actually work for your business
Sound familiar?
Then let’s take the guesswork out of your website and replace it with clarity and confidence..
- Know exactly what pages your site needs (and what to say on each one)
- Feel confident that your website is built to guide visitors toward working with you
- Stop wondering if your site is “good enough” and finally know it’s doing its job
- Attract more of the right people—and turn more of them into paying clients
- Build a site that reflects your expertise and supports your growth
Then this free guide is the perfect place to start.